# What AI does Ulta beauty use?

Ulta beauty uses 4 AI tools on usedby: 2 confirmed, 2 observed and 0 signals. Tools: Harness, Movable Ink, Jasper and Miro. Latest check 2026-10-08: 4 of 4 public lines checked.

- Industry: [Beauty & Cosmetics](https://www.usedby.ai/companies/industry/beauty-cosmetics.md)
- Website: [ulta.com](https://ulta.com)
- Public sources: 9

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Harness](https://www.usedby.ai/tools/harness.md) | DevOps & Feature Mgmt | Confirmed | — | [harness.io](https://www.harness.io/case-studies/ulta-beauty-speeds-time-to-market-easing-accelerating-deployments), captured 2026-10-07 |
| [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | Marketing Personalization & Ads | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/ulta-beauty-case-study), captured 2026-10-08 |
| [Jasper](https://www.usedby.ai/tools/jasper.md) | Marketing Copywriting | Observed | — | [jasper.ai](https://www.jasper.ai/), captured 2026-10-02 |
| [Miro](https://www.usedby.ai/tools/miro.md) | Project & Workspace Mgmt | Observed | — | [miro.com](https://miro.com/customers/), captured 2026-10-04 |

## Published results

Reviewed stories only. A figure is quoted with its label; usedby did not measure it.

- [Movable Ink](https://www.usedby.ai/case-studies/ulta-beauty-movable-ink.md): **95%** decrease in production time (Vendor case study, captured by usedby 2026-10-08)
- [Harness](https://www.usedby.ai/case-studies/ulta-beauty-harness.md): **50x** increase in deployment volumes (Vendor case study, published 2026-09-22)

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Source: https://www.usedby.ai/companies/ulta-beauty · How we check: https://www.usedby.ai/methodology