# What AI does WPP use?

WPP uses 8 AI tools on usedby: 1 confirmed, 7 observed and 0 signals. Tools: Valence, Bria, Domino Data Lab, Evertune, Ideogram, Ocoya, Serval and Wondercraft. Latest check 2026-10-08: 7 of 8 public lines checked.

- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)
- Website: [wpp.com](https://wpp.com)
- Public sources: 9

## AI tools

Each line links to the public page that shows the company with the tool. Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is not an adoption date.

| Tool | Category | Proof | First public proof | Source |
|---|---|---|---|---|
| [Valence](https://www.usedby.ai/tools/valence.md) | HR & People Development | Confirmed | — | [valence.co](https://www.valence.co/customer-stories), captured 2026-10-03 |
| [Bria](https://www.usedby.ai/tools/bria.md) | Image Generation & Editing | Observed | — | [bria.ai](https://bria.ai/), captured 2026-10-08 |
| [Domino Data Lab](https://www.usedby.ai/tools/domino-data-lab.md) | ML Ops & Training | Observed | — | [domino.ai](https://domino.ai/customers), captured 2026-10-07 |
| [Evertune](https://www.usedby.ai/tools/evertune.md) | SEO & Content Strategy | Observed | — | [evertune.ai](https://www.evertune.ai/), captured 2026-10-08 |
| [Ideogram](https://www.usedby.ai/tools/ideogram.md) | Image Generation & Editing | Observed | — | [ideogram.ai](https://ideogram.ai/enterprise/), captured 2026-10-07 |
| [Ocoya](https://www.usedby.ai/tools/ocoya.md) | Social Media Automation | Observed | — | [ocoya.com](https://www.ocoya.com) |
| [Serval](https://www.usedby.ai/tools/serval.md) | IT Service Management | Observed | — | [serval.com](https://www.serval.com/), captured 2026-10-07 |
| [Wondercraft](https://www.usedby.ai/tools/wondercraft.md) | Voice Generation & Audio | Observed | — | [wondercraft.ai](https://www.wondercraft.ai/), captured 2026-10-03 |

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Source: https://www.usedby.ai/companies/wpp · How we check: https://www.usedby.ai/methodology