# AdCreative vs Movable Ink: who uses which

On usedby, 26 companies use AdCreative and 65 use Movable Ink. 1 company uses both, including Lenovo. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 78 of 91 public lines checked.

## Side by side

|  | [AdCreative](https://www.usedby.ai/tools/adcreative.md) | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) |
|---|---|---|
| Public customers | 26 | 65 |
| Confirmed | 1 | 60 |
| Observed | 25 | 5 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Consumer Goods (4), IT Services & System Integration (2), Media & Publishing (2) | Airlines & Aviation Services (4), Telecommunications (2), Travel & Hospitality (2) |
| Category | Marketing Personalization & Ads | Marketing Personalization & Ads |
| Security | — | ISO 27001, ISO 27701 ([movableink.com](https://movableink.com/privacy-security-and-compliance), checked 2026-10-08) |
| Data processing terms | — | A data processing agreement is available. ([trust.movableink.com](https://trust.movableink.com/), checked 2026-10-08) |

## Companies named on both

Confirmed or observed on each side. The first public proof is not an adoption date.

| Company | First public proof, Movable Ink |
|---|---|
| [Lenovo](https://www.usedby.ai/companies/lenovo.md) | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Movable Ink: [Huel](https://www.usedby.ai/case-studies/huel-movable-ink.md): **10%**: “One personalized block lifted revenue by 10% on average.” (captured by usedby 2026-10-08)
- Movable Ink: [Ballard Designs](https://www.usedby.ai/case-studies/ballard-designs-movable-ink.md): **25x**: “25x increase in revenue per send” (captured by usedby 2026-10-08)

---
Source: https://www.usedby.ai/compare/adcreative-vs-movable-ink · How we check: https://www.usedby.ai/methodology