# Adobe Firefly vs Bria: who uses which

On usedby, 19 companies use Adobe Firefly and 12 use Bria. 1 company uses both, including Microsoft. Counts include every proof level, job-post signals included; each company keeps its proof level on each side. Latest check 2026-10-19: 29 of 31 public lines checked.

## Side by side

|  | [Adobe Firefly](https://www.usedby.ai/tools/adobe-firefly.md) | [Bria](https://www.usedby.ai/tools/bria.md) |
|---|---|---|
| Public customers | 19 | 12 |
| Confirmed | 17 | 0 |
| Observed | 2 | 12 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers (every proof level) | Advertising & AdTech (2), Agency & Studio (2), Consumer Goods (2) | Agency & Studio (2), DevTools & Infrastructure (2), Media & Publishing (2) |
| Category | Image generation & editing | Image generation & editing |
| Free trial | — | Free trial or free plan available. ([bria.ai](https://bria.ai/pricing), checked 2026-10-08) |

## Companies that use both

Every proof level counts; the proof level of each side is shown, strongest proofs first. The first public proof is not an adoption date.

| Company | Proof, Adobe Firefly | Proof, Bria | First public proof, Bria |
|---|---|---|---|
| [Microsoft](https://www.usedby.ai/companies/microsoft.md) | Observed | Observed | On or before October 2024 |

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Source: https://www.usedby.ai/compare/adobe-firefly-vs-bria · How we check: https://www.usedby.ai/methodology