# Bloomreach vs Movable Ink: who uses which

On usedby, 50 companies use Bloomreach and 65 use Movable Ink. 1 company uses both, including Pandora. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 115 of 115 public lines checked.

## Side by side

|  | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) |
|---|---|---|
| Public customers | 50 | 65 |
| Confirmed | 33 | 60 |
| Observed | 17 | 5 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Banking & Mortgages (1), Consumer Goods (1), E-commerce & D2C (1) | Airlines & Aviation Services (4), Telecommunications (2), Travel & Hospitality (2) |
| Category | Marketing Personalization & Ads | Marketing Personalization & Ads |
| Security | SOC 2 (type not stated) ([bloomreach.com](https://www.bloomreach.com/en/security-at-bloomreach), checked 2026-10-08) | ISO 27001, ISO 27701 ([movableink.com](https://movableink.com/privacy-security-and-compliance), checked 2026-10-08) |
| Data processing terms | A data processing agreement is available. ([bloomreach.com](https://www.bloomreach.com/en/legal/privacy), checked 2026-10-08) | A data processing agreement is available. ([trust.movableink.com](https://trust.movableink.com/), checked 2026-10-08) |

## Companies named on both

Confirmed or observed on each side. The first public proof is not an adoption date.

| Company | First public proof, Movable Ink |
|---|---|
| [Pandora](https://www.usedby.ai/companies/pandora.md) | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Bloomreach: [Revolution Beauty](https://www.usedby.ai/case-studies/revolution-beauty-bloomreach.md): **5x**: “drive 5x more revenue per email” (published 2025-09-16)
- Bloomreach: [Cooltra](https://www.usedby.ai/case-studies/cooltra-bloomreach.md): **12%**: “The company has seen a 12% lift in revenue thanks to personalized campaigns built with Loomi AI” (published 2026-05-07)
- Movable Ink: [Huel](https://www.usedby.ai/case-studies/huel-movable-ink.md): **10%**: “One personalized block lifted revenue by 10% on average.” (captured by usedby 2026-10-08)
- Movable Ink: [Ballard Designs](https://www.usedby.ai/case-studies/ballard-designs-movable-ink.md): **25x**: “25x increase in revenue per send” (captured by usedby 2026-10-08)

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Source: https://www.usedby.ai/compare/bloomreach-vs-movable-ink · How we check: https://www.usedby.ai/methodology