# Forethought vs Sprinklr: who uses which

On usedby, 23 companies use Forethought and 23 use Sprinklr. No company is listed with both yet. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 46 of 46 public lines checked.

## Side by side

|  | [Forethought](https://www.usedby.ai/tools/forethought.md) | [Sprinklr](https://www.usedby.ai/tools/sprinklr.md) |
|---|---|---|
| Public customers | 23 | 23 |
| Confirmed | 17 | 15 |
| Observed | 6 | 8 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | HR & Recruiting (3), Fintech & Payments (2), Marketing Tech (2) | IT Services & System Integration (2), Airlines & Aviation Services (1), Automotive Manufacturing (1) |
| Category | Customer Service Automation | Customer Service Automation |
| Security | ISO 27001, SOC 2 (type not stated) ([forethought.ai](https://forethought.ai/platform/security), checked 2026-10-04) | SOC 2 Type II, PCI DSS, ISO 27001, FedRAMP ([sprinklr.com](https://www.sprinklr.com/trust/), checked 2026-10-08) |
| Data processing terms | A data processing agreement is available. ([forethought.ai](https://forethought.ai/platform/security), checked 2026-10-04) | A data processing agreement is available. ([sprinklr.com](https://www.sprinklr.com/trust/), checked 2026-10-08) |
| Integrations | Zendesk, Salesforce, ServiceNow, Intercom, Freshworks, HubSpot, Jira, Confluence, Shopify, Slack, Genesys, Five9 ([forethought.ai](https://forethought.ai/integrations), checked 2026-10-04) | Adobe Analytics, Adobe Experience Manager, Salesforce, Slack, Zendesk, ServiceNow, MS Teams, Okta, Snowflake, Tableau, Power BI, Google Analytics 4 ([sprinklr.com](https://www.sprinklr.com/products/platform/integrations/), checked 2026-10-08) |
| Vendor status | Acquired by Zendesk, according to the vendor's homepage. ([forethought.ai](https://forethought.ai/), checked 2026-10-04) | — |
| Data residency | — | United States, Europe ([sprinklr.com](https://www.sprinklr.com/trust/), checked 2026-10-08) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Forethought: [Lime](https://www.usedby.ai/case-studies/lime-forethought.md): **77%**: “77% reduction in time to first response” (captured by usedby 2026-10-05)
- Forethought: [iFIT Health & Fitness Inc.](https://www.usedby.ai/case-studies/ifit-forethought.md): **436 agent hours**: “436 agent hours saved” (captured by usedby 2026-10-05)
- Sprinklr: [Asharq Network](https://www.usedby.ai/case-studies/asharq-network-sprinklr.md): **USD ~1,000,000**: “resulting in an estimated USD ~1,000,000 in man‑hour savings” (captured by usedby 2026-10-08)
- Sprinklr: [Tawuniya](https://www.usedby.ai/case-studies/tawuniya-insurance-sprinklr.md): **44-minute**: “44-minute reduction in average response times” (captured by usedby 2026-10-08)

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Source: https://www.usedby.ai/compare/forethought-vs-sprinklr · How we check: https://www.usedby.ai/methodology