# Fullstory vs Google Analytics: who uses which

On usedby, 38 companies use Fullstory and 7 use Google Analytics. 1 company uses both, including Crayon. Counts include every proof level, job-post signals included; each company keeps its proof level on each side. Latest check 2026-11-15: 45 of 45 public lines checked.

## Side by side

|  | [Fullstory](https://www.usedby.ai/tools/fullstory.md) | [Google Analytics](https://www.usedby.ai/tools/google-analytics.md) |
|---|---|---|
| Public customers | 38 | 7 |
| Confirmed | 0 | 0 |
| Observed | 33 | 2 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers (every proof level) | Fintech & Payments (6), Marketing Tech (5), Restaurants & Food Services (4) | Artificial Intelligence (2), DevTools & Infrastructure (1), Management Consulting (1) |
| Category | Data platforms & analytics | Data platforms & analytics |

## Companies that use both

Every proof level counts; the proof level of each side is shown, strongest proofs first. The first public proof is not an adoption date.

| Company | Proof, Fullstory | Proof, Google Analytics | First public proof, Fullstory | First public proof, Google Analytics |
|---|---|---|---|---|
| [Crayon](https://www.usedby.ai/companies/crayon.md) | Declared by the company | Declared by the company | On or before November 2026 | On or before November 2026 |

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Source: https://www.usedby.ai/compare/fullstory-vs-google-analytics · How we check: https://www.usedby.ai/methodology