# Gupshup vs Yellow.ai: who uses which

On usedby, 34 companies use Gupshup and 27 use Yellow.ai. No company is listed with both yet. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 61 of 61 public lines checked.

## Side by side

|  | [Gupshup](https://www.usedby.ai/tools/gupshup.md) | [Yellow.ai](https://www.usedby.ai/tools/yellow-ai.md) |
|---|---|---|
| Public customers | 34 | 27 |
| Confirmed | 28 | 15 |
| Observed | 6 | 12 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Banking & Mortgages (1), Consumer Goods (1), E-commerce & D2C (1) | E-commerce & D2C (2), Automotive Manufacturing (1), Biotech & Pharma (1) |
| Category | Chatbots & Live Chat | Chatbots & Live Chat |
| Integrations | Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, Braze ([gupshup.ai](https://www.gupshup.ai/integrations), checked 2026-10-08) | Zendesk, Genesys, Freshdesk, Freshchat, Freshservice ([yellow.ai](https://yellow.ai/freshworks-integration/), checked 2026-10-08) |
| Data residency | — | US, EU, Singapore, India, Indonesia, UAE ([yellow.ai](https://yellow.ai/platform/enterprise-grade-security/), checked 2026-10-08) |
| Data processing terms | — | A data processing agreement is available. ([yellow.ai](https://yellow.ai/dpa/), checked 2026-10-08) |
| Free trial | — | Free trial or free plan available. ([yellow.ai](https://yellow.ai/pricing/), checked 2026-10-08) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Gupshup: [NoBroker](https://www.usedby.ai/case-studies/nobroker-gupshup.md): **6 minutes**: “reduced the average property listing time from 3 days to just 6 minutes” (published 2023-03-26)
- Gupshup: [Axis Bank](https://www.usedby.ai/case-studies/axis-bank-gupshup.md): **40X**: “achieving 40X user growth since launch” (published 2023-03-26)
- Yellow.ai: [Sony India](https://www.usedby.ai/case-studies/sony-india-yellow-ai.md): **21,000**: “Isha has successfully handled over 21,000 customer and dealer calls with seamless integration” (published 2023-04-05)
- Yellow.ai: [Lulu Hypermarket](https://www.usedby.ai/case-studies/lulu-hypermarket-yellow-ai.md): **3M+**: “3M+ users engaged within weeks of launch.” (published 2026-04-20)

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Source: https://www.usedby.ai/compare/gupshup-vs-yellow-ai · How we check: https://www.usedby.ai/methodology