# HeyGen vs Luma Dream Machine: who uses which

On usedby, 51 companies use HeyGen and 13 use Luma Dream Machine. 1 company uses both, including Publicis Groupe. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-05: 41 of 64 public lines checked.

## Side by side

|  | [HeyGen](https://www.usedby.ai/tools/heygen.md) | [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md) |
|---|---|---|
| Public customers | 51 | 13 |
| Confirmed | 19 | 7 |
| Observed | 32 | 6 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Agency & Studio (4), Banking & Mortgages (3), DevTools & Infrastructure (3) | Agency & Studio (3), Artificial Intelligence (1), Automotive Manufacturing (1) |
| Category | Video Generation & Editing | Video Generation & Editing |
| Security | SOC 2 Type II ([heygen.com](https://www.heygen.com/security), checked 2026-10-04) | — |
| Data residency | United States ([heygen.com](https://www.heygen.com/security), checked 2026-10-04) | — |
| Free trial | Free trial or free plan available. ([heygen.com](https://www.heygen.com/pricing), checked 2026-10-04) | — |
| Integrations | Adobe Express, Canva, HubSpot, Zapier, Make, n8n, Slack, Vimeo, Zoom, Clay, ChatGPT (OpenAI), Claude (Anthropic) ([heygen.com](https://www.heygen.com/integrations), checked 2026-10-04) | — |
| Pricing | Free: $0 /mo; Creator: $29 / mo; Pro: $49 / mo; Business: $149 month plus $20/seat/month ([heygen.com](https://www.heygen.com/pricing), checked 2026-10-04) | — |

## Companies named on both

Confirmed or observed on each side.

| Company |
|---|
| [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- HeyGen: [Nick Krem](https://www.usedby.ai/case-studies/nick-krem-heygen.md): **60–70%**: “60–70% of client videos are powered by HeyGen” (captured by usedby 2026-10-05)
- HeyGen: [Yang Mun](https://www.usedby.ai/case-studies/yang-mun-heygen.md): **2.5 million**: “Shalev grew Yang Mun to over 2.5 million Instagram followers” (captured by usedby 2026-10-02)
- Luma Dream Machine: [Serviceplan](https://www.usedby.ai/case-studies/serviceplan-group-luma-dream-machine.md): **3 days**: “Cut concept visualization time from roughly 2 months to about 3 days” (published 2026-09-08)
- Luma Dream Machine: [Boundless](https://www.usedby.ai/case-studies/boundless-luma-dream-machine.md): **$1.2 million**: “Avoided more than $1.2 million (20M+ South African rand) in traditional production costs” (published 2026-08-19)

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Source: https://www.usedby.ai/compare/heygen-vs-luma-dream-machine · How we check: https://www.usedby.ai/methodology