# Hightouch vs Mixpanel: who uses which

On usedby, 54 companies use Hightouch and 34 use Mixpanel. 1 company uses both, including Docusign. Counts include every proof level, job-post signals included; each company keeps its proof level on each side. Latest check 2026-10-14: 88 of 88 public lines checked.

## Side by side

|  | [Hightouch](https://www.usedby.ai/tools/hightouch.md) | [Mixpanel](https://www.usedby.ai/tools/mixpanel.md) |
|---|---|---|
| Public customers | 54 | 34 |
| Confirmed | 33 | 3 |
| Observed | 17 | 30 |
| Signals (job posts) | 4 | 1 |
| Top industries of customers (every proof level) | DevTools & Infrastructure (6), Fintech & Payments (6), Marketplace (5) | HealthTech & Digital Health (4), Media & Publishing (3), Consumer Goods (2) |
| Category | Data platforms & analytics | Data platforms & analytics |
| Free trial | Free trial or free plan available. ([hightouch.com](https://hightouch.com/pricing), checked 2026-10-07) | Free trial or free plan available. ([mixpanel.com](https://mixpanel.com/pricing/), checked 2026-10-07) |
| Security | — | SOC 2 Type II, ISO 27001, ISO 27701 ([mixpanel.com](https://mixpanel.com/legal/security-overview/), checked 2026-10-07) |
| Data processing terms | — | A data processing agreement is available. ([mixpanel.com](https://mixpanel.com/legal/contact-us/), checked 2026-10-07) |
| Integrations | — | Slack, Segment, RudderStack, Tealium, AppsFlyer, Split, Optimizely, Survicate, Plotline, Netmera, Adapty, Custify ([mixpanel.com](https://mixpanel.com/partners/integrations), checked 2026-10-07) |
| Languages | — | English, Japanese, Korean, Indonesian ([mixpanel.com](https://mixpanel.com/home/), checked 2026-10-07) |
| Pricing | — | Free: $0 Free forever; Growth: $0; Enterprise: contact sales ([mixpanel.com](https://mixpanel.com/pricing/), checked 2026-10-07) |

## Companies that use both

Every proof level counts; the proof level of each side is shown, strongest proofs first. The first public proof is not an adoption date.

| Company | Proof, Hightouch | Proof, Mixpanel | First public proof, Hightouch | First public proof, Mixpanel |
|---|---|---|---|---|
| [Docusign](https://www.usedby.ai/companies/docusign.md) | Confirmed | Confirmed | On or before February 2025 | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Hightouch: [Wellthy](https://www.usedby.ai/case-studies/wellthy-hightouch.md): **$80,000**: “capture $80,000 in annual lost revenue from these two alerts” (captured by usedby 2026-10-08)
- Hightouch: [Chalhoub Group](https://www.usedby.ai/case-studies/chalhoub-group-hightouch.md): **30%**: “a reduction in customer acquisition cost (CAC) by 30%” (captured by usedby 2026-10-08)
- Mixpanel: [Olo](https://www.usedby.ai/case-studies/olo-mixpanel.md): **7.8%**: “Increased conversion by 7.8% through A/B experimentation results” (captured by usedby 2026-10-06)
- Mixpanel: [Docusign](https://www.usedby.ai/case-studies/docusign-mixpanel.md): **15%**: “DocuSign increased free account creation by 15%” (captured by usedby 2026-10-06)

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Source: https://www.usedby.ai/compare/hightouch-vs-mixpanel · How we check: https://www.usedby.ai/methodology