# Hightouch vs Monte Carlo: who uses which

On usedby, 52 companies use Hightouch and 69 use Monte Carlo. 2 companies use both, including Blend and WHOOP. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 121 of 121 public lines checked.

## Side by side

|  | [Hightouch](https://www.usedby.ai/tools/hightouch.md) | [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) |
|---|---|---|
| Public customers | 52 | 69 |
| Confirmed | 44 | 39 |
| Observed | 6 | 30 |
| Signals (job posts) | 2 | 0 |
| Top industries of customers | DevTools & Infrastructure (3), Fintech & Payments (3), Marketplace (3) | Media & Publishing (4), Fintech & Payments (3), Telecommunications (3) |
| Category | Data Cloud & Analytics | Data Cloud & Analytics |
| Free trial | Free trial or free plan available. ([hightouch.com](https://hightouch.com/pricing), checked 2026-10-07) | — |
| Security | — | ISO 27001 ([trust.montecarlo.ai](https://trust.montecarlo.ai/), checked 2026-10-07) |
| Data processing terms | — | A data processing agreement is available. ([montecarlo.ai](https://montecarlo.ai/data-processing-addendum), checked 2026-10-07) |
| Integrations | — | Snowflake, Databricks, Google Big Query, Amazon Redshift, dbt, Apache Airflow, Looker, Tableau, Power BI, Slack, PagerDuty, Jira Software ([montecarlo.ai](https://montecarlo.ai/product/integrations), checked 2026-10-07) |

## Companies named on both

Confirmed or observed on each side. The first public proof is not an adoption date.

| Company | First public proof, Monte Carlo |
|---|---|
| [Blend](https://www.usedby.ai/companies/blend.md) | On or before July 2026 |
| [WHOOP](https://www.usedby.ai/companies/whoop.md) | On or before July 2026 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Hightouch: [Bol.com](https://www.usedby.ai/case-studies/bol-com-hightouch.md): **33%**: “a 33% increase in click-through rates for all brand advertisements” (captured by usedby 2026-10-07)
- Hightouch: [The Zebra](https://www.usedby.ai/case-studies/the-zebra-hightouch.md): **170%**: “Boosted ad match rates by 170% on Facebook” (captured by usedby 2026-10-07)

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Source: https://www.usedby.ai/compare/hightouch-vs-monte-carlo · How we check: https://www.usedby.ai/methodology