# Invoca vs Movable Ink: who uses which

On usedby, 11 companies use Invoca and 68 use Movable Ink. 1 company uses both, including Frontier. Counts include every proof level, job-post signals included; each company keeps its proof level on each side. Latest check 2026-10-08: 79 of 79 public lines checked.

## Side by side

|  | [Invoca](https://www.usedby.ai/tools/invoca.md) | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) |
|---|---|---|
| Public customers | 11 | 68 |
| Confirmed | 0 | 55 |
| Observed | 11 | 13 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers (every proof level) | Hospitals & Care Providers (4), Telecommunications (2), Construction (1) | Retail (14), Airlines & Aviation Services (6), Gaming & Esports (6) |
| Category | Personalization & advertising | Personalization & advertising |
| Data residency | US, EU ([invoca.com](https://www.invoca.com/platform/security-governance), checked 2026-10-08) | — |
| Integrations | Google Ads, Google Analytics 4, HubSpot, Slack, Adobe Experience Cloud, TikTok, Pinterest, Snapchat, The Trade Desk ([invoca.com](https://www.invoca.com/integrations), checked 2026-10-08) | — |
| Security | — | ISO 27001, ISO 27701 ([movableink.com](https://movableink.com/privacy-security-and-compliance), checked 2026-10-08) |
| Data processing terms | — | A data processing agreement is available. ([trust.movableink.com](https://trust.movableink.com/), checked 2026-10-08) |

## Companies that use both

Every proof level counts; the proof level of each side is shown, strongest proofs first. The first public proof is not an adoption date.

| Company | Proof, Invoca | Proof, Movable Ink | First public proof, Invoca | First public proof, Movable Ink |
|---|---|---|---|---|
| [Frontier](https://www.usedby.ai/companies/frontier.md) | Observed | Confirmed | On or before September 2026 | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Movable Ink: [Toolstation](https://www.usedby.ai/case-studies/toolstation-movable-ink.md): **73%**: “Including this email as part of the customer journey resulted in a 73% lift in revenue.” (captured by usedby 2026-10-08)
- Movable Ink: [My Jewellery](https://www.usedby.ai/case-studies/my-jewellery-movable-ink.md): **255%**: “Conversion rate: 255% increase” (captured by usedby 2026-10-08)

---
Source: https://www.usedby.ai/compare/invoca-vs-movable-ink · How we check: https://www.usedby.ai/methodology