# Luma Dream Machine vs Runway: who uses which

On usedby, 13 companies use Luma Dream Machine and 34 use Runway. 3 companies use both, including Nvidia, Adobe and Publicis Groupe. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-05: 30 of 47 public lines checked.

## Side by side

|  | [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md) | [Runway](https://www.usedby.ai/tools/runway.md) |
|---|---|---|
| Public customers | 13 | 34 |
| Confirmed | 7 | 11 |
| Observed | 6 | 23 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Agency & Studio (3), Artificial Intelligence (1), Automotive Manufacturing (1) | Schools & Universities (6), Streaming & Content (4), Agency & Studio (3) |
| Category | Video Generation & Editing | Video Generation & Editing |
| Security | — | SOC 2 Type II ([runway.com](https://runway.com/data-security), checked 2026-10-05) |
| Free trial | — | Free trial or free plan available. ([runway.com](https://runway.com/pricing), checked 2026-10-05) |

## Companies named on both

Confirmed or observed on each side.

| Company |
|---|
| [Nvidia](https://www.usedby.ai/companies/nvidia.md) |
| [Adobe](https://www.usedby.ai/companies/adobe.md) |
| [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Luma Dream Machine: [Serviceplan](https://www.usedby.ai/case-studies/serviceplan-group-luma-dream-machine.md): **3 days**: “Cut concept visualization time from roughly 2 months to about 3 days” (published 2026-09-08)
- Luma Dream Machine: [Boundless](https://www.usedby.ai/case-studies/boundless-luma-dream-machine.md): **$1.2 million**: “Avoided more than $1.2 million (20M+ South African rand) in traditional production costs” (published 2026-08-19)
- Runway: [Bonjour](https://www.usedby.ai/case-studies/bonjour-runway.md): **€50,000**: “reallocated more than €50,000 that would otherwise have gone to outside production” (published 2026-09-28)
- Runway: [Paramount](https://www.usedby.ai/case-studies/paramount-runway.md): story without a checked figure. (published 2026-08-03)

---
Source: https://www.usedby.ai/compare/luma-dream-machine-vs-runway · How we check: https://www.usedby.ai/methodology