# Luma Dream Machine vs Synthesia: who uses which

On usedby, 13 companies use Luma Dream Machine and 51 use Synthesia. No company is listed with both yet. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-05: 29 of 64 public lines checked.

## Side by side

|  | [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md) | [Synthesia](https://www.usedby.ai/tools/synthesia.md) |
|---|---|---|
| Public customers | 13 | 51 |
| Confirmed | 7 | 38 |
| Observed | 6 | 13 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Agency & Studio (3), Artificial Intelligence (1), Automotive Manufacturing (1) | Consumer Goods (5), Manufacturing (5), Marketing Tech (5) |
| Category | Video Generation & Editing | Video Generation & Editing |
| Security | — | SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001 ([security.synthesia.io](https://security.synthesia.io/), checked 2026-10-04) |
| Data processing terms | — | A data processing agreement is available. ([security.synthesia.io](https://security.synthesia.io/), checked 2026-10-04) |
| Free trial | — | Free trial or free plan available. ([synthesia.io](https://www.synthesia.io/pricing), checked 2026-10-04) |
| Integrations | — | 360Learning, Articulate 360, Docebo, Moodle, Microsoft Teams, Slack, HubSpot, Intercom, Workday, YouTube, Vimeo, WordPress ([docs.synthesia.io](https://docs.synthesia.io/docs/synthesia-integrations), checked 2026-10-04) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Luma Dream Machine: [Serviceplan](https://www.usedby.ai/case-studies/serviceplan-group-luma-dream-machine.md): **3 days**: “Cut concept visualization time from roughly 2 months to about 3 days” (published 2026-09-08)
- Luma Dream Machine: [Boundless](https://www.usedby.ai/case-studies/boundless-luma-dream-machine.md): **$1.2 million**: “Avoided more than $1.2 million (20M+ South African rand) in traditional production costs” (published 2026-08-19)
- Synthesia: [Insight Global](https://www.usedby.ai/case-studies/insight-global-synthesia.md): **47 countries**: “47 countries reached — scaled from a handful in under a year” (published 2026-09-18)
- Synthesia: [Merck KGaA](https://www.usedby.ai/case-studies/merck-kgaa-darmstadt-germany-synthesia.md): **Hundreds of hours**: “Hundreds of hours an internal survey found hundreds of hours saved a year.” (published 2026-08-03)

---
Source: https://www.usedby.ai/compare/luma-dream-machine-vs-synthesia · How we check: https://www.usedby.ai/methodology