# Movable Ink vs Optimove: who uses which

On usedby, 65 companies use Movable Ink and 42 use Optimove. No company is listed with both yet. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 107 of 107 public lines checked.

## Side by side

|  | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | [Optimove](https://www.usedby.ai/tools/optimove.md) |
|---|---|---|
| Public customers | 65 | 42 |
| Confirmed | 60 | 42 |
| Observed | 5 | 0 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Airlines & Aviation Services (4), Telecommunications (2), Travel & Hospitality (2) | Consumer Goods (1), E-commerce & D2C (1), EdTech & E-learning (1) |
| Category | Marketing Personalization & Ads | Marketing Personalization & Ads |
| Security | ISO 27001, ISO 27701 ([movableink.com](https://movableink.com/privacy-security-and-compliance), checked 2026-10-08) | ISO 27001 ([trust.optimove.com](https://trust.optimove.com/), checked 2026-10-08) |
| Data processing terms | A data processing agreement is available. ([trust.movableink.com](https://trust.movableink.com/), checked 2026-10-08) | A data processing agreement is available. ([trust.optimove.com](https://trust.optimove.com/), checked 2026-10-08) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Movable Ink: [Huel](https://www.usedby.ai/case-studies/huel-movable-ink.md): **10%**: “One personalized block lifted revenue by 10% on average.” (captured by usedby 2026-10-08)
- Movable Ink: [Ballard Designs](https://www.usedby.ai/case-studies/ballard-designs-movable-ink.md): **25x**: “25x increase in revenue per send” (captured by usedby 2026-10-08)
- Optimove: [Musti Group](https://www.usedby.ai/case-studies/musti-group-optimove.md): **25%**: “Increasing average order value by 25% YoY” (captured by usedby 2026-10-08)
- Optimove: [Stake](https://www.usedby.ai/case-studies/stake-optimove.md): **161%**: “Stake Increases Average Deposit Amount by 161% with Optimove” (captured by usedby 2026-10-08)

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Source: https://www.usedby.ai/compare/movable-ink-vs-optimove · How we check: https://www.usedby.ai/methodology