# Optimove vs Smartly: who uses which

On usedby, 42 companies use Optimove and 9 use Smartly. No company is listed with both yet. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-08: 51 of 51 public lines checked.

## Side by side

|  | [Optimove](https://www.usedby.ai/tools/optimove.md) | [Smartly](https://www.usedby.ai/tools/smartly.md) |
|---|---|---|
| Public customers | 42 | 9 |
| Confirmed | 42 | 9 |
| Observed | 0 | 0 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Consumer Goods (1), E-commerce & D2C (1), EdTech & E-learning (1) | Fashion & Apparel (1), Marketplace (1) |
| Category | Marketing Personalization & Ads | Marketing Personalization & Ads |
| Security | ISO 27001 ([trust.optimove.com](https://trust.optimove.com/), checked 2026-10-08) | ISO 27001 ([smartly.io](https://www.smartly.io/security), checked 2026-10-08) |
| Data processing terms | A data processing agreement is available. ([trust.optimove.com](https://trust.optimove.com/), checked 2026-10-08) | A data processing agreement is available. ([smartly.io](https://www.smartly.io/security), checked 2026-10-08) |
| Data residency | — | Europe ([smartly.io](https://www.smartly.io/security), checked 2026-10-08) |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Optimove: [Musti Group](https://www.usedby.ai/case-studies/musti-group-optimove.md): **25%**: “Increasing average order value by 25% YoY” (captured by usedby 2026-10-08)
- Optimove: [Stake](https://www.usedby.ai/case-studies/stake-optimove.md): **161%**: “Stake Increases Average Deposit Amount by 161% with Optimove” (captured by usedby 2026-10-08)

---
Source: https://www.usedby.ai/compare/optimove-vs-smartly · How we check: https://www.usedby.ai/methodology