# Pepper Content vs Persado: who uses which

On usedby, 30 companies use Pepper Content and 9 use Persado. 1 company uses both, including LendingClub. Counts include every proof level, job-post signals included; each company keeps its proof level on each side. Latest check 2026-10-14: 39 of 39 public lines checked.

## Side by side

|  | [Pepper Content](https://www.usedby.ai/tools/pepper-content.md) | [Persado](https://www.usedby.ai/tools/persado.md) |
|---|---|---|
| Public customers | 30 | 9 |
| Confirmed | 7 | 1 |
| Observed | 23 | 8 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers (every proof level) | Consumer Goods (4), DevTools & Infrastructure (3), E-commerce & D2C (3) | Banking & Mortgages (8), Telecommunications (1) |
| Category | Marketing content & copywriting | Marketing content & copywriting |
| Integrations | — | Salesforce Marketing Cloud, Braze, Adobe Target, Klaviyo, MailChimp, Marketo, Optimizely, Google Analytics 4, Snowflake, Jira, Slack, Microsoft Teams ([persado.com](https://www.persado.com/integrations), checked 2026-10-08) |

## Companies that use both

Every proof level counts; the proof level of each side is shown, strongest proofs first. The first public proof is not an adoption date.

| Company | Proof, Pepper Content | Proof, Persado | First public proof, Persado |
|---|---|---|---|
| [LendingClub](https://www.usedby.ai/companies/lendingclub.md) | Observed | Observed | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Pepper Content: [Adani Digital Labs](https://www.usedby.ai/case-studies/adani-digital-labs-pepper-content.md): **31.47%**: “an impressive 31.47% month-on-month growth and a 1.4x increase in traffic” (captured by usedby 2026-10-14)
- Pepper Content: [SalesHood](https://www.usedby.ai/case-studies/saleshood-pepper-content.md): **417,000**: “Total blog impressions grew from 200,000 to 417,000.” (captured by usedby 2026-10-14)
- Persado: [Vodafone Italy](https://www.usedby.ai/case-studies/vodafone-italy-persado.md): **42%**: “+42% average lift in conversion rate on CRM campaigns” (captured by usedby 2026-10-08)

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Source: https://www.usedby.ai/compare/pepper-content-vs-persado · How we check: https://www.usedby.ai/methodology