# Tray.io vs Zapier: who uses which

On usedby, 27 companies use Tray.io and 53 use Zapier. 1 company uses both, including Zendesk. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side. Latest check 2026-10-05: 79 of 80 public lines checked.

## Side by side

|  | [Tray.io](https://www.usedby.ai/tools/tray-io.md) | [Zapier](https://www.usedby.ai/tools/zapier.md) |
|---|---|---|
| Public customers | 27 | 53 |
| Confirmed | 17 | 40 |
| Observed | 10 | 13 |
| Signals (job posts) | 0 | 0 |
| Top industries of customers | Marketing Tech (5), DevTools & Infrastructure (3), Data & Analytics (2) | DevTools & Infrastructure (6), HR & Recruiting (3), Marketing Tech (3) |
| Category | Automation & Integration | Automation & Integration |
| Security | SOC 2 Type II, HIPAA ([tray.ai](https://tray.ai/platform/governance-trust/), checked 2026-10-07) | SOC 2 Type II ([zapier.com](https://zapier.com/security-compliance), checked 2026-10-04) |
| Data residency | US, EU, APAC ([tray.ai](https://tray.ai/platform/governance-trust/), checked 2026-10-07) | — |
| Data processing terms | A data processing agreement is available. ([tray.ai](https://tray.ai/legal/dpa/), checked 2026-10-07) | A data processing agreement is available. ([zapier.com](https://zapier.com/legal/data-processing-addendum), checked 2026-10-04) |
| Integrations | Salesforce, NetSuite, Marketo, HubSpot, Okta, Google Workspace, Slack, Jira, Workday, Shopify, Snowflake, Databricks ([tray.ai](https://tray.ai/platform/intelligent-ipaas/), checked 2026-10-07) | Google Sheets, Gmail, Slack, Google Calendar, Google Drive, HubSpot, Facebook Lead Ads, Google Forms, Notion, Mailchimp, Stripe, Salesforce ([zapier.com](https://zapier.com/apps), checked 2026-10-04) |
| Free trial | — | Free trial or free plan available. ([zapier.com](https://zapier.com/pricing), checked 2026-10-04) |
| Pricing | — | Free: $0 /month; Professional: $19.99 /month; Team: $69 /month; Enterprise: contact sales ([zapier.com](https://zapier.com/pricing), checked 2026-10-04) |

## Companies named on both

Confirmed or observed on each side. The first public proof is not an adoption date.

| Company | First public proof, Zapier |
|---|---|
| [Zendesk](https://www.usedby.ai/companies/zendesk.md) | On or before October 2024 |

## Published results

Reviewed stories only; usedby did not measure the figures.

- Zapier: [Vendavo](https://www.usedby.ai/case-studies/vendavo-zapier.md): **90%**: “Slashing Lead Response Time by 90%” (captured by usedby 2026-10-04)
- Zapier: [Vendasta](https://www.usedby.ai/case-studies/vendasta-zapier.md): **$1M**: “How Vendasta recovered $1M in revenue with automation and AI” (captured by usedby 2026-10-04)

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Source: https://www.usedby.ai/compare/tray-io-vs-zapier · How we check: https://www.usedby.ai/methodology