# Marketing Personalization & Ads: the tools companies use

300 companies on usedby use at least one of the 10 tools in this category with a public customer. Movable Ink leads with 65 companies. Counts are of companies on usedby, not of the whole market. Latest check 2026-10-08: 290 of 315 public lines checked.

> AI for personalized customer journeys, product recommendations and automated ad creative and buying.

Family: [Marketing & Content](https://www.usedby.ai/tools/category/marketing-content.md)

## Ranking

Public customers count every public line, job-post signals included; ties share a rank.

| Rank | Tool | Public customers | Confirmed | Observed | Signals |
|---|---|---|---|---|---|
| 1 | [Movable Ink](https://www.usedby.ai/tools/movable-ink.md) | 65 | 60 | 5 | 0 |
| 2 | [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) | 50 | 33 | 17 | 0 |
| 3 | [Optimove](https://www.usedby.ai/tools/optimove.md) | 42 | 42 | 0 | 0 |
| 4 | [Insider One](https://www.usedby.ai/tools/insider-one.md) | 40 | 34 | 6 | 0 |
| 5 | [Appier](https://www.usedby.ai/tools/appier.md) | 28 | 16 | 12 | 0 |
| 6 | [AdCreative](https://www.usedby.ai/tools/adcreative.md) | 26 | 1 | 25 | 0 |
| 7 | [Mutiny](https://www.usedby.ai/tools/mutiny.md) | 23 | 11 | 12 | 0 |
| 8 | [Qloo](https://www.usedby.ai/tools/qloo.md) | 17 | 3 | 14 | 0 |
| 9 | [Getcrux](https://www.usedby.ai/tools/getcrux.md) | 15 | 3 | 12 | 0 |
| 10 | [Smartly](https://www.usedby.ai/tools/smartly.md) | 9 | 9 | 0 | 0 |

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Source: https://www.usedby.ai/tools/category/marketing-personalization-ads · How we check: https://www.usedby.ai/methodology