# Marketing: the tools companies use

615 companies on usedby use a tool of its 5 categories with a public customer. Each category ranks its own tools: tools of different jobs are not ranked against each other. Counts are of companies on usedby, not of the whole market. Latest check 2026-10-14: 619 of 678 public lines checked.

> Personalization and advertising, marketing content, SEO, visibility in AI search, and social media.

## Categories

- [Personalization & advertising](https://www.usedby.ai/tools/category/marketing-personalization-ads.md): 315 companies, 11 tools with a public customer; most used: Movable Ink
- [Marketing content & copywriting](https://www.usedby.ai/tools/category/marketing-copywriting.md): 122 companies, 6 tools with a public customer; most used: Jasper
- [SEO content](https://www.usedby.ai/tools/category/seo-content-strategy.md): 118 companies, 3 tools with a public customer; most used: Surfer
- [AI search visibility (GEO)](https://www.usedby.ai/tools/category/ai-search-visibility.md): 89 companies, 4 tools with a public customer; most used: Profound
- [Social media management](https://www.usedby.ai/tools/category/social-media-automation.md): 15 companies, 2 tools with a public customer; most used: Ocoya

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Source: https://www.usedby.ai/tools/category/marketing · How we check: https://www.usedby.ai/methodology