# SEO & Content Strategy: the tools companies use

199 companies on usedby use at least one of the 7 tools in this category with a public customer. Surfer leads with 53 companies. Counts are of companies on usedby, not of the whole market. Latest check 2026-10-08: 198 of 205 public lines checked.

> Search engine optimization and content strategy tools

Family: [Marketing & Content](https://www.usedby.ai/tools/category/marketing-content.md)

## Ranking

Public customers count every public line, job-post signals included; ties share a rank.

| Rank | Tool | Public customers | Confirmed | Observed | Signals |
|---|---|---|---|---|---|
| 1 | [Surfer](https://www.usedby.ai/tools/surfer.md) | 53 | 19 | 34 | 0 |
| 2 | [AirOps](https://www.usedby.ai/tools/airops.md) | 41 | 23 | 18 | 0 |
| 3 | [Profound](https://www.usedby.ai/tools/profound.md) | 39 | 21 | 18 | 0 |
| 4 | [Peec AI](https://www.usedby.ai/tools/peec-ai.md) | 25 | 6 | 19 | 0 |
| 5 | [Frase](https://www.usedby.ai/tools/frase.md) | 21 | 8 | 13 | 0 |
| 6 | [Scrunch](https://www.usedby.ai/tools/scrunch.md) | 20 | 10 | 10 | 0 |
| 7 | [Evertune](https://www.usedby.ai/tools/evertune.md) | 6 | 3 | 3 | 0 |

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Source: https://www.usedby.ai/tools/category/seo-content-strategy · How we check: https://www.usedby.ai/methodology