# Who uses Gupshup?

34 companies use Gupshup on usedby: 28 confirmed, 6 observed and 0 signals. 3% of them are in Banking & Mortgages. Confirmed or observed customers include Unilever, HSBC and Netflix. Latest check 2026-10-08: 34 of 34 companies checked, from 30 public sources.

> Conversational AI agents for marketing, sales and support on WhatsApp, RCS, Instagram, SMS and voice.

- Category: [Chatbots & Live Chat](https://www.usedby.ai/tools/category/chatbots-live-chat.md)
- Website: [gupshup.ai](https://www.gupshup.ai/)

## Customers

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is the first public page we found, not an adoption date.

| Company | Industry | Proof | First public proof | Source |
|---|---|---|---|---|
| [Unilever](https://www.usedby.ai/companies/unilever.md) | Consumer Goods | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [HSBC](https://www.usedby.ai/companies/hsbc.md) | Banking & Mortgages | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [Netflix](https://www.usedby.ai/companies/netflix.md) | Streaming & Content | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [Schneider Electric](https://www.usedby.ai/companies/schneider-electric.md) | Energy, Utilities & Cleantech | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/how-schneider-electric-digitized-handwritten-orders-with-virtual-commerce-assistant-on-whatsapp/), captured 2026-10-08 |
| [Flipkart](https://www.usedby.ai/companies/flipkart.md) | E-commerce & D2C | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [AkzoNobel](https://www.usedby.ai/companies/akzonobel.md) | Manufacturing | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/akzonobel-leverages-omnichannel-conversational-support/), captured 2026-10-08 |
| [6thStreet](https://www.usedby.ai/companies/6thstreet.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/6thstreet-accelerates-roas-by-5-8x-with-segment-based-conversational-marketing/), captured 2026-10-08 |
| [AECC Global](https://www.usedby.ai/companies/aecc-global.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/aecc-global-sees-6x-increase-in-reach/), captured 2026-10-08 |
| [Arha Media](https://www.usedby.ai/companies/arha-media.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/arha-media-increases-repeat-subscriptions-by-10-with-gupshup-and-whatsapp-marketing/), captured 2026-10-08 |
| [Axis Bank](https://www.usedby.ai/companies/axis-bank.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/axis-bank-leverages-omnichannel-conversational-support/), captured 2026-10-08 |
| [Azadea](https://www.usedby.ai/companies/azadea.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/azadea-unified-25-brands-on-one-whatsapp-with-gupshup/), captured 2026-10-08 |
| [Britannia](https://www.usedby.ai/companies/britannia.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/britannia-launches-pure-magic-choco-stars-with-hyper-personalized-whatsapp-experience/), captured 2026-10-08 |
| [Carl Zeiss](https://www.usedby.ai/companies/carl-zeiss.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/carl-zeiss/), captured 2026-10-08 |
| [Cars24](https://www.usedby.ai/companies/cars24.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/cars24/), captured 2026-10-08 |
| [Dot & Key](https://www.usedby.ai/companies/dot-key.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/dot-key-reduced-costs-and-elevated-customer-experience-with-voice-ai/), captured 2026-10-08 |
| [Homecentre](https://www.usedby.ai/companies/homecentre.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/homecentre-achieves-20x-roas-by-driving-personalized-marketing-and-re-engagement-on-whatsapp/), captured 2026-10-08 |
| [Housing.com](https://www.usedby.ai/companies/housing-com.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/housing-com/), captured 2026-10-08 |
| [IndusInd Bank](https://www.usedby.ai/companies/indusind-bank.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/induslnd-bank-leverages-omnichannel-conversational-support/), captured 2026-10-08 |
| [Khan Academy](https://www.usedby.ai/companies/khan-academy.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/khan-academy-leverages-conversational-support-on-whatsapp/), captured 2026-10-08 |
| [MTV](https://www.usedby.ai/companies/mtv.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/), captured 2026-10-08 |
| [Nivea](https://www.usedby.ai/companies/nivea.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/nivea-attracts-new-customers-with-personalized-skincare-consultation/), captured 2026-10-08 |
| [NoBroker](https://www.usedby.ai/companies/nobroker.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/nobroker-leverages-conversational-support-on-whatsapp/), captured 2026-10-08 |
| [Ola](https://www.usedby.ai/companies/ola.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/ola-streamlines-conversations-across-channels/), captured 2026-10-08 |
| [OYO](https://www.usedby.ai/companies/oyo.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/oyo-conversational-engagement-for-global-customers/), captured 2026-10-08 |
| [Rajasthan Royals](https://www.usedby.ai/companies/rajasthan-royals.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/rajasthan-royals-leverages-conversational-marketing-and-commerce-on-whatsapp/), captured 2026-10-08 |
| [Reserva](https://www.usedby.ai/companies/reserva.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/reserva/), captured 2026-10-08 |
| [Sharaf DG](https://www.usedby.ai/companies/sharaf-dg.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/sharaf-dg-achieves-4x-return-on-ad-spends-with-gupshup-conversation-cloud/), captured 2026-10-08 |
| [Standard Chartered](https://www.usedby.ai/companies/standard-chartered.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/standard-chartered-leverages-ai-powered-conversational-support/), captured 2026-10-08 |
| [Tata CLiQ](https://www.usedby.ai/companies/tata-cliq.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/), captured 2026-10-08 |
| [Tonik Bank](https://www.usedby.ai/companies/tonik-bank.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/tonik-bank-transforms-banking-experience-with-gen-ai-chatbot-automating-resolution-of-75-of-customer-queries/), captured 2026-10-08 |
| [Treebo Club](https://www.usedby.ai/companies/treebo-club.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/treebo-club/), captured 2026-10-08 |
| [Wow! Momo](https://www.usedby.ai/companies/wow-momo.md) | — | Confirmed | — | [gupshup.ai](https://www.gupshup.ai/resources/case-studies/wowmomo/), captured 2026-10-08 |
| [JioHotstar](https://www.usedby.ai/companies/jiohotstar.md) | — | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |
| [Tata](https://www.usedby.ai/companies/tata.md) | — | Observed | — | [gupshup.ai](https://www.gupshup.ai/), captured 2026-10-08 |

## Published results

Reviewed stories only. A figure is the vendor’s or the customer’s claim, quoted with its label; usedby did not measure it.

- [IndusInd Bank](https://www.usedby.ai/case-studies/indusind-bank-gupshup.md): **10X** increase in ROI over email, in-app push (Vendor case study, published 2023-03-26)
- [NoBroker](https://www.usedby.ai/case-studies/nobroker-gupshup.md): **20X** Annualized ROI (Vendor case study, published 2023-03-26)
- [Axis Bank](https://www.usedby.ai/case-studies/axis-bank-gupshup.md): **20 million** customer queries processed (Vendor case study, published 2023-03-26)
- [Standard Chartered](https://www.usedby.ai/case-studies/standard-chartered-gupshup.md): **43+** global markets enabled (Vendor case study, published 2023-04-03)
- [Ola](https://www.usedby.ai/case-studies/ola-gupshup.md): **700+** hours per month of automated conversations (Vendor case study, published 2023-04-12)
- [Rajasthan Royals](https://www.usedby.ai/case-studies/rajasthan-royals-gupshup.md): **50%** share of merchandise orders attributable to WhatsApp over one season (Vendor case study, published 2023-03-07)
- [AkzoNobel](https://www.usedby.ai/case-studies/akzonobel-gupshup.md): **85%** share of campaign engagement handled by the Virtual Advisor without human agents (Vendor case study, published 2023-03-14)
- [Khan Academy](https://www.usedby.ai/case-studies/khan-academy-gupshup.md): **700+** hours per month of automated conversations (Vendor case study, published 2023-05-07)
- [Wow! Momo](https://www.usedby.ai/case-studies/wow-momo-gupshup.md): **40%** Business from repeat orders (Vendor case study, published 2023-11-30)
- [Housing.com](https://www.usedby.ai/case-studies/housing-com-gupshup.md): **60%** Feedback collection ratio after implementing the feedback bot (Vendor case study, published 2024-07-15)
- [Cars24](https://www.usedby.ai/case-studies/cars24-gupshup.md): **8%** Conversion rate (Vendor case study, published 2024-05-28)
- [OYO](https://www.usedby.ai/case-studies/oyo-gupshup.md): story without a checked figure. (Vendor case study, published 2023-05-01)

12 of 25 stories shown. Every story: https://www.usedby.ai/case-studies

## Before you buy

Read on Gupshup’s own pages; the quote was found on the cited page.

| Fact | Value | Source | Checked |
|---|---|---|---|
| Integrations | Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, Braze | [gupshup.ai](https://www.gupshup.ai/integrations) | 2026-10-08 |

## Alternatives

- [Live Person](https://www.usedby.ai/tools/live-person.md): 41 public customers. Compare: https://www.usedby.ai/compare/gupshup-vs-live-person.md
- [Tidio](https://www.usedby.ai/tools/tidio.md): 46 public customers. Compare: https://www.usedby.ai/compare/gupshup-vs-tidio.md
- [Blip](https://www.usedby.ai/tools/blip.md): 28 public customers. Compare: https://www.usedby.ai/compare/blip-vs-gupshup.md
- [Yellow.ai](https://www.usedby.ai/tools/yellow-ai.md): 27 public customers. Compare: https://www.usedby.ai/compare/gupshup-vs-yellow-ai.md
- [Rasa](https://www.usedby.ai/tools/rasa.md): 17 public customers. Compare: https://www.usedby.ai/compare/gupshup-vs-rasa.md

More: https://www.usedby.ai/alternatives/gupshup.md

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Source: https://www.usedby.ai/tools/gupshup · How we check: https://www.usedby.ai/methodology