# Who uses Mixpanel?

34 companies use Mixpanel on usedby: 8 confirmed, 25 observed and 1 signal. 12% of them are in HealthTech & Digital Health. Confirmed or observed customers include LG, Docusign and Autodesk. Latest check 2026-10-07: 34 of 34 companies checked, from 7 public sources.

> Product analytics for data-driven teams

- Category: [Product Analytics](https://www.usedby.ai/tools/category/product-analytics.md)
- Website: [mixpanel.com](https://mixpanel.com)

## Customers

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is the first public page we found, not an adoption date.

| Company | Industry | Proof | First public proof | Source |
|---|---|---|---|---|
| [LG](https://www.usedby.ai/companies/lg.md) | Consumer Goods | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [Docusign](https://www.usedby.ai/companies/docusign.md) | IT Services & System Integration | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/docusign-accelerates-growth/), captured 2026-10-06 |
| [Autodesk](https://www.usedby.ai/companies/autodesk.md) | DevTools & Infrastructure | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Coinbase](https://www.usedby.ai/companies/coinbase.md) | Crypto & Web3 | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [Nasdaq](https://www.usedby.ai/companies/nasdaq.md) | Investment & VC | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Pinterest](https://www.usedby.ai/companies/pinterest.md) | Marketing Tech | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [Snapchat](https://www.usedby.ai/companies/snapchat.md) | Media & Publishing | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [monday.com](https://www.usedby.ai/companies/monday-com.md) | HR & Recruiting | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Samsara](https://www.usedby.ai/companies/samsara.md) | Logistics & Supply Chain | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Twitch](https://www.usedby.ai/companies/twitch.md) | Streaming & Content | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Xero](https://www.usedby.ai/companies/xero.md) | Accounting & Audit | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Match Group](https://www.usedby.ai/companies/match-group.md) | Streaming & Content | Signal | Job post, December 2023 | [jobs.lever.co](https://jobs.lever.co/matchgroup/849c888a-0348-4794-9c8d-5e4da7e76b2d), captured 2026-10-07 |
| [Noom](https://www.usedby.ai/companies/noom.md) | HealthTech & Digital Health | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [ThoughtSpot](https://www.usedby.ai/companies/thoughtspot.md) | Data & Analytics | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [AB Tasty](https://www.usedby.ai/companies/ab-tasty.md) | Marketing Tech | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/how-ab-tasty-adopted-a-plg-strategy-using-mixpanel/), captured 2026-10-06 |
| [eToro](https://www.usedby.ai/companies/etoro.md) | — | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [KKday](https://www.usedby.ai/companies/kkday.md) | Travel & Hospitality | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Olo](https://www.usedby.ai/companies/olo.md) | — | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/olos-boosting-conversion-rates-with-mixpanel/), captured 2026-10-06 |
| [Playtech](https://www.usedby.ai/companies/playtech.md) | — | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [SeatGeek](https://www.usedby.ai/companies/seatgeek.md) | Travel & Hospitality | Confirmed | — | [mixpanel.com](https://mixpanel.com/home/), captured 2026-10-06 |
| [Yelp](https://www.usedby.ai/companies/yelp.md) | — | Confirmed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Copy.ai](https://www.usedby.ai/companies/copy-ai.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [Greenlight](https://www.usedby.ai/companies/greenlight.md) | Fintech & Payments | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Lemonade](https://www.usedby.ai/companies/lemonade.md) | Insurance & InsurTech | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [MileIQ](https://www.usedby.ai/companies/mileiq.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [Nanit](https://www.usedby.ai/companies/nanit.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Patient Ping](https://www.usedby.ai/companies/patient-ping.md) | HealthTech & Digital Health | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Rakuten Viber](https://www.usedby.ai/companies/rakuten-viber.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Resy](https://www.usedby.ai/companies/resy.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Ro](https://www.usedby.ai/companies/ro.md) | HealthTech & Digital Health | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Simplr](https://www.usedby.ai/companies/simplr.md) | — | Observed | — | [mixpanel.com](https://mixpanel.com/pricing/), captured 2026-10-06 |
| [SuperPlay](https://www.usedby.ai/companies/superplay.md) | Gaming & Esports | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [Talkspace](https://www.usedby.ai/companies/talkspace.md) | HealthTech & Digital Health | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |
| [ZipRecruiter](https://www.usedby.ai/companies/ziprecruiter.md) | HR & Recruiting | Observed | — | [mixpanel.com](https://mixpanel.com/customers/), captured 2026-10-06 |

## Published results

Reviewed stories only. A figure is the vendor’s or the customer’s claim, quoted with its label; usedby did not measure it.

- [Olo](https://www.usedby.ai/case-studies/olo-mixpanel.md): **7.8%** Increase in conversion from A/B experimentation (Vendor case study, captured by usedby 2026-10-06)
- [Docusign](https://www.usedby.ai/case-studies/docusign-mixpanel.md): **15%** increase in free account creation (New Signer Accounts) (Vendor case study, captured by usedby 2026-10-06)
- [AB Tasty](https://www.usedby.ai/case-studies/ab-tasty-mixpanel.md): **40%** Improvement in started product tours (Vendor case study, captured by usedby 2026-10-06)

## Before you buy

Read on Mixpanel’s own pages; the quote was found on the cited page.

| Fact | Value | Source | Checked |
|---|---|---|---|
| Security | SOC 2 Type II, ISO 27001, ISO 27701 | [mixpanel.com](https://mixpanel.com/legal/security-overview/) | 2026-10-07 |
| Data processing terms | A data processing agreement is available. | [mixpanel.com](https://mixpanel.com/legal/contact-us/) | 2026-10-07 |
| Free trial | Free trial or free plan available. | [mixpanel.com](https://mixpanel.com/pricing/) | 2026-10-07 |
| Integrations | Slack, Segment, RudderStack, Tealium, AppsFlyer, Split, Optimizely, Survicate, Plotline, Netmera, Adapty, Custify | [mixpanel.com](https://mixpanel.com/partners/integrations) | 2026-10-07 |
| Languages | English, Japanese, Korean, Indonesian | [mixpanel.com](https://mixpanel.com/home/) | 2026-10-07 |
| Pricing | Free: $0 Free forever; Growth: $0; Enterprise: contact sales | [mixpanel.com](https://mixpanel.com/pricing/) | 2026-10-07 |

## Alternatives

See https://www.usedby.ai/alternatives/mixpanel.md

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Source: https://www.usedby.ai/tools/mixpanel · How we check: https://www.usedby.ai/methodology
