# Who uses Movable Ink?

65 companies use Movable Ink on usedby: 60 confirmed, 5 observed and 0 signals. 6% of them are in Airlines & Aviation Services. Confirmed or observed customers include Meta, NBA and Domino's. Latest check 2026-10-08: 65 of 65 companies checked, from 41 public sources.

> AI content personalization and decisioning for CRM channels such as email, app and web.

- Category: [Marketing Personalization & Ads](https://www.usedby.ai/tools/category/marketing-personalization-ads.md)
- Website: [movableink.com](https://movableink.com/)

## Customers

Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is the first public page we found, not an adoption date.

| Company | Industry | Proof | First public proof | Source |
|---|---|---|---|---|
| [Meta](https://www.usedby.ai/companies/meta.md) | Media & Publishing | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [NBA](https://www.usedby.ai/companies/nba.md) | Sports & Fitness | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Domino's](https://www.usedby.ai/companies/domino-s.md) | Restaurants & Food Services | Confirmed | On or before July 2024 | [movableink.com](https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order), captured 2026-10-08 |
| [Lenovo](https://www.usedby.ai/companies/lenovo.md) | IT Services & System Integration | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/5-1-revenue-lift-lenovos-loyalty-game-is-strong), captured 2026-10-08 |
| [United Airlines](https://www.usedby.ai/companies/united-airlines.md) | Airlines & Aviation Services | Confirmed | On or before September 2024 | [movableink.com](https://movableink.com/case-studies/united-airlines-case-study), captured 2026-10-08 |
| [Comcast](https://www.usedby.ai/companies/comcast.md) | Telecommunications | Observed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [JetBlue](https://www.usedby.ai/companies/jetblue.md) | Airlines & Aviation Services | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/jetblue-case-study), captured 2026-10-08 |
| [Klarna](https://www.usedby.ai/companies/klarna.md) | Fintech & Payments | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Pandora](https://www.usedby.ai/companies/pandora.md) | Fashion & Apparel | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/soundtrack-to-success-pandoras-crawl-walk-run-journey-to-1-1-personalization), captured 2026-10-08 |
| [Ulta beauty](https://www.usedby.ai/companies/ulta-beauty.md) | Beauty & Cosmetics | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/ulta-beauty-case-study), captured 2026-10-08 |
| [Frontier](https://www.usedby.ai/companies/frontier.md) | Telecommunications | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/frontier-communications-case-study), captured 2026-10-08 |
| [Accor](https://www.usedby.ai/companies/accor.md) | Travel & Hospitality | Confirmed | On or before January 2025 | [movableink.com](https://movableink.com/case-studies/clicks-climb-135-as-accor-personalizes-the-traveler-experience), captured 2026-10-08 |
| [Amazon Music](https://www.usedby.ai/companies/amazon-music.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/amazon-musics-move-to-real-time-relevance), captured 2026-10-08 |
| [American Express](https://www.usedby.ai/companies/american-express.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Asda](https://www.usedby.ai/companies/asda.md) | — | Confirmed | On or before July 2024 | [movableink.com](https://movableink.com/case-studies/asdas-1-1-personalization-strategy-for-shopper-devotion), captured 2026-10-08 |
| [At Home](https://www.usedby.ai/companies/at-home.md) | — | Confirmed | On or before December 2024 | [movableink.com](https://movableink.com/case-studies/at-home-case-study), captured 2026-10-08 |
| [Audible](https://www.usedby.ai/companies/audible.md) | — | Confirmed | On or before April 2025 | [movableink.com](https://movableink.com/case-studies/audibles-mobile-strategy-that-keeps-listeners-hooked), captured 2026-10-08 |
| [Ballard Designs](https://www.usedby.ai/companies/ballard-designs.md) | — | Confirmed | On or before June 2025 | [movableink.com](https://movableink.com/case-studies/ballard-designs-case-study), captured 2026-10-08 |
| [Blizzard Entertainment](https://www.usedby.ai/companies/blizzard-entertainment.md) | — | Confirmed | On or before January 2025 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [BOYLE Sports](https://www.usedby.ai/companies/boyle-sports.md) | — | Confirmed | On or before February 2026 | [movableink.com](https://movableink.com/case-studies/boyle-sports-case-study), captured 2026-10-08 |
| [Bungie](https://www.usedby.ai/companies/bungie.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [cinch](https://www.usedby.ai/companies/cinch.md) | — | Confirmed | — | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Cineplex](https://www.usedby.ai/companies/cineplex.md) | — | Confirmed | On or before October 2025 | [movableink.com](https://movableink.com/case-studies/cineplex-case-study), captured 2026-10-08 |
| [Citi](https://www.usedby.ai/companies/citi.md) | Banking & Mortgages | Confirmed | On or before May 2025 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Currys](https://www.usedby.ai/companies/currys.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/currys-case-study), captured 2026-10-08 |
| [DSW](https://www.usedby.ai/companies/dsw.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/dsw-case-study), captured 2026-10-08 |
| [Elkjøp](https://www.usedby.ai/companies/elkj-p.md) | — | Confirmed | On or before January 2025 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [ESPN](https://www.usedby.ai/companies/espn.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Fanatics](https://www.usedby.ai/companies/fanatics.md) | — | Confirmed | On or before April 2025 | [movableink.com](https://movableink.com/case-studies/how-fanatics-supercharges-engagement-with-personalized-mobile-moments), captured 2026-10-08 |
| [Florida Panthers](https://www.usedby.ai/companies/florida-panthers.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Fossil Group](https://www.usedby.ai/companies/fossil-group.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [FOX Bet](https://www.usedby.ai/companies/fox-bet.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Frontier Airlines](https://www.usedby.ai/companies/frontier-airlines.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/frontier-airlines-enhances-a-plane-email-strategy-with-dynamic-real-time), captured 2026-10-08 |
| [Global Hotel Alliance](https://www.usedby.ai/companies/global-hotel-alliance.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/how-global-hotel-alliance-saved-45-hours-in-production-time), captured 2026-10-08 |
| [Hawaiian Airlines](https://www.usedby.ai/companies/hawaiian-airlines.md) | Airlines & Aviation Services | Confirmed | On or before July 2024 | [movableink.com](https://movableink.com/case-studies/hawaiian-airlines-case-study), captured 2026-10-08 |
| [Hibbett](https://www.usedby.ai/companies/hibbett.md) | — | Confirmed | On or before December 2025 | [movableink.com](https://movableink.com/case-studies/hibbett-case-study), captured 2026-10-08 |
| [HSN](https://www.usedby.ai/companies/hsn.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Huel](https://www.usedby.ai/companies/huel.md) | — | Confirmed | On or before June 2025 | [movableink.com](https://movableink.com/case-studies/huel-increases-revenue-by-10-with-every-personalized-email-block), captured 2026-10-08 |
| [L.L.Bean](https://www.usedby.ai/companies/l-l-bean.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Macy's](https://www.usedby.ai/companies/macy-s.md) | Retail | Confirmed | On or before September 2026 | [movableink.com](https://movableink.com/case-studies/macys-achieves-13-higher-conversions-with-ai-personalization), captured 2026-10-08 |
| [Marley Spoon](https://www.usedby.ai/companies/marley-spoon.md) | — | Confirmed | On or before January 2025 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Milwaukee Bucks](https://www.usedby.ai/companies/milwaukee-bucks.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [My Jewellery](https://www.usedby.ai/companies/my-jewellery.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [NBC Sports](https://www.usedby.ai/companies/nbc-sports.md) | — | Confirmed | On or before September 2026 | [movableink.com](https://movableink.com/case-studies/nbc-sports-case-study), captured 2026-10-08 |
| [Oracle Red Bull Racing](https://www.usedby.ai/companies/oracle-red-bull-racing.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/implementing-and-optimizing-at-speed-with-oracle-red-bull-racing), captured 2026-10-08 |
| [Peacock](https://www.usedby.ai/companies/peacock.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Royal Caribbean](https://www.usedby.ai/companies/royal-caribbean.md) | — | Confirmed | On or before November 2024 | [movableink.com](https://movableink.com/case-studies/70-less-effort-royal-caribbeans-efficiency-at-work), captured 2026-10-08 |
| [Scotiabank](https://www.usedby.ai/companies/scotiabank.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/scotiabank-cashes-in-on-dynamic-data-driven-customer-experiences), captured 2026-10-08 |
| [Sky Bet](https://www.usedby.ai/companies/sky-bet.md) | — | Confirmed | On or before November 2025 | [movableink.com](https://movableink.com/case-studies/sky-bets-winning-streak-with-personalization), captured 2026-10-08 |
| [Southwest Airlines](https://www.usedby.ai/companies/southwest-airlines.md) | Airlines & Aviation Services | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/case-studies/fueling-engagement-how-southwest-uses-personalization-to-keep-travelers-connected), captured 2026-10-08 |
| [Staples Canada](https://www.usedby.ai/companies/staples-canada.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Superdrug](https://www.usedby.ai/companies/superdrug.md) | — | Confirmed | On or before December 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Thalia](https://www.usedby.ai/companies/thalia.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [The Vitamin Shoppe](https://www.usedby.ai/companies/the-vitamin-shoppe.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Toolstation](https://www.usedby.ai/companies/toolstation.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [TurboTax](https://www.usedby.ai/companies/turbotax.md) | — | Confirmed | On or before June 2024 | [movableink.com](https://movableink.com/case-studies/connecting-every-customer-touchpoint-at-intuit-turbotax), captured 2026-10-08 |
| [Victoria's Secret](https://www.usedby.ai/companies/victoria-s-secret.md) | — | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/victorias-secret-ai-powered-personalization), captured 2026-10-08 |
| [Virgin Atlantic](https://www.usedby.ai/companies/virgin-atlantic.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Virgin Voyages](https://www.usedby.ai/companies/virgin-voyages.md) | Travel & Hospitality | Confirmed | On or before August 2024 | [movableink.com](https://movableink.com/case-studies/virgin-voyages-case-study), captured 2026-10-08 |
| [Warner Bros Discovery](https://www.usedby.ai/companies/warner-bros-discovery.md) | — | Confirmed | On or before September 2026 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [William Hill](https://www.usedby.ai/companies/william-hill.md) | — | Confirmed | On or before October 2024 | [movableink.com](https://movableink.com/resources/case-studies), captured 2026-10-08 |
| [Best Western](https://www.usedby.ai/companies/best-western.md) | — | Observed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Bloomingdale's](https://www.usedby.ai/companies/bloomingdale-s.md) | — | Observed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Clinique](https://www.usedby.ai/companies/clinique.md) | — | Observed | On or before October 2024 | [movableink.com](https://movableink.com/customers), captured 2026-10-08 |
| [Western Hotels & Resorts](https://www.usedby.ai/companies/western-hotels-resorts.md) | — | Observed | — | [movableink.com](https://movableink.com/), captured 2026-10-08 |

## Published results

Reviewed stories only. A figure is the vendor’s or the customer’s claim, quoted with its label; usedby did not measure it.

- [Huel](https://www.usedby.ai/case-studies/huel-movable-ink.md): **10%** average revenue lift from one personalized email (Vendor case study, captured by usedby 2026-10-08)
- [Ballard Designs](https://www.usedby.ai/case-studies/ballard-designs-movable-ink.md): **11x** increase in conversions (Vendor case study, captured by usedby 2026-10-08)
- [Pandora](https://www.usedby.ai/case-studies/pandora-movable-ink.md): **6x** increase in reach compared to app-only strategy (Vendor case study, captured by usedby 2026-10-08)
- [Frontier](https://www.usedby.ai/case-studies/frontier-communications-movable-ink.md): **903%** lift in click-to-open rate and conversions (Vendor case study, captured by usedby 2026-10-08)
- [Cineplex](https://www.usedby.ai/case-studies/cineplex-movable-ink-2.md): **87.5%** faster campaign build times (Vendor case study, captured by usedby 2026-10-08)
- [Currys](https://www.usedby.ai/case-studies/currys-movable-ink-2.md): **49%** lift in clickthrough rate (Vendor case study, captured by usedby 2026-10-08)
- [Sky Bet](https://www.usedby.ai/case-studies/sky-bet-movable-ink.md): **4.2%** ROI lift (Vendor case study, captured by usedby 2026-10-08)
- [Hibbett](https://www.usedby.ai/case-studies/hibbett-movable-ink-2.md): **40%** lift in conversions (Vendor case study, captured by usedby 2026-10-08)
- [Amazon Music](https://www.usedby.ai/case-studies/amazon-music-movable-ink-2.md): **60%** Reduction in build and execution time (Vendor case study, captured by usedby 2026-10-08)
- [BOYLE Sports](https://www.usedby.ai/case-studies/boyle-sports-movable-ink.md): **45%** lift in click-through rate (Vendor case study, captured by usedby 2026-10-08)
- [Fanatics](https://www.usedby.ai/case-studies/fanatics-movable-ink.md): story without a checked figure. (Vendor case study, captured by usedby 2026-10-08)
- [Cineplex](https://www.usedby.ai/case-studies/cineplex-movable-ink.md): story without a checked figure. (Vendor case study, captured by usedby 2026-10-08)

12 of 34 stories shown. Every story: https://www.usedby.ai/case-studies

## Before you buy

Read on Movable Ink’s own pages; the quote was found on the cited page.

| Fact | Value | Source | Checked |
|---|---|---|---|
| Security | ISO 27001, ISO 27701 | [movableink.com](https://movableink.com/privacy-security-and-compliance) | 2026-10-08 |
| Data processing terms | A data processing agreement is available. | [trust.movableink.com](https://trust.movableink.com/) | 2026-10-08 |

## Alternatives

- [Bloomreach](https://www.usedby.ai/tools/bloomreach.md): 50 public customers. Compare: https://www.usedby.ai/compare/bloomreach-vs-movable-ink.md
- [Insider One](https://www.usedby.ai/tools/insider-one.md): 40 public customers. Compare: https://www.usedby.ai/compare/insider-one-vs-movable-ink.md
- [Optimove](https://www.usedby.ai/tools/optimove.md): 42 public customers. Compare: https://www.usedby.ai/compare/movable-ink-vs-optimove.md
- [AdCreative](https://www.usedby.ai/tools/adcreative.md): 26 public customers. Compare: https://www.usedby.ai/compare/adcreative-vs-movable-ink.md
- [Appier](https://www.usedby.ai/tools/appier.md): 28 public customers. Compare: https://www.usedby.ai/compare/appier-vs-movable-ink.md

More: https://www.usedby.ai/alternatives/movable-ink.md

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Source: https://www.usedby.ai/tools/movable-ink · How we check: https://www.usedby.ai/methodology