# Who uses Optimove? 42 companies use Optimove on usedby: 42 confirmed, 0 observed and 0 signals. 2% of them are in Consumer Goods. Confirmed or observed customers include Coca Cola, Caesars Entertainment and Apuesta Total. Latest check 2026-10-08: 42 of 42 companies checked, from 32 public sources. > AI-driven CRM marketing platform with marketing agents and self-optimizing multichannel campaigns. - Category: [Marketing Personalization & Ads](https://www.usedby.ai/tools/category/marketing-personalization-ads.md) - Website: [optimove.com](https://www.optimove.com/) ## Customers Every line is a customer, at one of three proof levels: confirmed (a case study, a named quote or a press release), observed (the vendor shows the company on its own pages) or signal (a job post shows the company's employees use the tool, the weakest proof). The first public proof is the first public page we found, not an adoption date. | Company | Industry | Proof | First public proof | Source | |---|---|---|---|---| | [Coca Cola](https://www.usedby.ai/companies/coca-cola.md) | Consumer Goods | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Caesars Entertainment](https://www.usedby.ai/companies/caesars-entertainment.md) | Travel & Hospitality | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/apuesta-total), captured 2026-10-08 | | [Ballzy](https://www.usedby.ai/companies/ballzy.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [BETFAN](https://www.usedby.ai/companies/betfan.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/betfan), captured 2026-10-08 | | [BetHog](https://www.usedby.ai/companies/bethog.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/bethog), captured 2026-10-08 | | [BetJets](https://www.usedby.ai/companies/betjets.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/betjets), captured 2026-10-08 | | [BetMGM](https://www.usedby.ai/companies/betmgm.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Betway Group](https://www.usedby.ai/companies/betway-group.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Blains Farm & Fleet](https://www.usedby.ai/companies/blains-farm-fleet.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/blains-farm-and-fleet-overview), captured 2026-10-08 | | [Buzz Bingo](https://www.usedby.ai/companies/buzz-bingo.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Bwin UK](https://www.usedby.ai/companies/bwin-uk.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [DAZN](https://www.usedby.ai/companies/dazn.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/dazn), captured 2026-10-08 | | [Eggo](https://www.usedby.ai/companies/eggo.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Elisa](https://www.usedby.ai/companies/elisa.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Entain](https://www.usedby.ai/companies/entain.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/entain-2025), captured 2026-10-08 | | [Favbet](https://www.usedby.ai/companies/favbet.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/favbet-casino), captured 2026-10-08 | | [FDJ United](https://www.usedby.ai/companies/fdj-united.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/fdj-united), captured 2026-10-08 | | [FireKeepers](https://www.usedby.ai/companies/firekeepers.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/firekeepers-icasino-and-sportsbook), captured 2026-10-08 | | [Funstage](https://www.usedby.ai/companies/funstage.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/funstage), captured 2026-10-08 | | [Grupo JER](https://www.usedby.ai/companies/grupo-jer.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Imperial Brands](https://www.usedby.ai/companies/imperial-brands.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/imperial-brands), captured 2026-10-08 | | [Jabra](https://www.usedby.ai/companies/jabra.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/), captured 2026-10-08 | | [JuegaEnLínea](https://www.usedby.ai/companies/juegaenlinea.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/juega-en-linea), captured 2026-10-08 | | [Kaizen Gaming](https://www.usedby.ai/companies/kaizen-gaming.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/kaizen-gaming), captured 2026-10-08 | | [Lottoland](https://www.usedby.ai/companies/lottoland.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/lottoland), captured 2026-10-08 | | [Musti Group](https://www.usedby.ai/companies/musti-group.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/musti-group), captured 2026-10-08 | | [MyHeritage](https://www.usedby.ai/companies/myheritage.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/my-heritage-2025), captured 2026-10-08 | | [NYRA](https://www.usedby.ai/companies/nyra.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/nyra), captured 2026-10-08 | | [OlyBet](https://www.usedby.ai/companies/olybet.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/olybet), captured 2026-10-08 | | [Rank Group](https://www.usedby.ai/companies/rank-group.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Scientific Games](https://www.usedby.ai/companies/scientific-games.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/scientific-games-2026), captured 2026-10-08 | | [Sisal](https://www.usedby.ai/companies/sisal.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/sisal-2026), captured 2026-10-08 | | [Stake](https://www.usedby.ai/companies/stake.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/stake), captured 2026-10-08 | | [Stardust Casino](https://www.usedby.ai/companies/stardust-casino.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/stardust-casino), captured 2026-10-08 | | [Stoiximan](https://www.usedby.ai/companies/stoiximan.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/stoiximan), captured 2026-10-08 | | [STS Gaming Group](https://www.usedby.ai/companies/sts-gaming-group.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/sts), captured 2026-10-08 | | [Tele2 Estonia](https://www.usedby.ai/companies/tele2-estonia.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies), captured 2026-10-08 | | [Tesco Bank](https://www.usedby.ai/companies/tesco-bank.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/tesco-bank), captured 2026-10-08 | | [Varsity Tutors](https://www.usedby.ai/companies/varsity-tutors.md) | EdTech & E-learning | Confirmed | — | [optimove.com](https://www.optimove.com/), captured 2026-10-08 | | [YesPlay](https://www.usedby.ai/companies/yesplay.md) | — | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/yesplay), captured 2026-10-08 | | [Terminal X](https://www.usedby.ai/companies/terminal-x.md) | E-commerce & D2C | Confirmed | — | [optimove.com](https://www.optimove.com/resources/case-studies/terminal-x), captured 2026-10-08 | ## Published results Reviewed stories only. A figure is the vendor’s or the customer’s claim, quoted with its label; usedby did not measure it. - [Musti Group](https://www.usedby.ai/case-studies/musti-group-optimove.md): **25%** Increase in average order value YoY (Vendor case study, captured by usedby 2026-10-08) - [Stake](https://www.usedby.ai/case-studies/stake-optimove.md): **161%** Increase in average deposit amount (Vendor case study, captured by usedby 2026-10-08) - [NYRA](https://www.usedby.ai/case-studies/nyra-optimove.md): **54%** improvement in activation rate (Vendor case study, captured by usedby 2026-10-08) - [STS Gaming Group](https://www.usedby.ai/case-studies/sts-gaming-group-optimove.md): **83%** Share of segments containing less than 0.4% of customers in the database (Vendor case study, captured by usedby 2026-10-08) - [Favbet](https://www.usedby.ai/case-studies/favbet-optimove.md): **200%** increase in average player LTV (Vendor case study, captured by usedby 2026-10-08) - [Funstage](https://www.usedby.ai/case-studies/funstage-optimove.md): **44%** increase in monthly total deposit amounts (Vendor case study, captured by usedby 2026-10-08) - [YesPlay](https://www.usedby.ai/case-studies/yesplay-optimove.md): **334%** Increase in Unique Monthly Players (Vendor case study, captured by usedby 2026-10-08) - [Kaizen Gaming](https://www.usedby.ai/case-studies/kaizen-gaming-optimove.md): **40%** Increase in email click-through rates from personalized templates (Vendor case study, captured by usedby 2026-10-08) - [BetJets](https://www.usedby.ai/case-studies/betjets-optimove.md): **3.5x** uplift in first-time deposit rate versus control (Vendor case study, captured by usedby 2026-10-08) - [Stardust Casino](https://www.usedby.ai/case-studies/stardust-casino-optimove.md): **over 3x** Increase in unique monthly players (Vendor case study, captured by usedby 2026-10-08) - [Blains Farm & Fleet](https://www.usedby.ai/case-studies/blain-s-farm-fleet-optimove-2.md): story without a checked figure. (Vendor case study, captured by usedby 2026-10-08) - [BetHog](https://www.usedby.ai/case-studies/bethog-optimove.md): story without a checked figure. (Vendor case study, captured by usedby 2026-10-08) 12 of 23 stories shown. Every story: https://www.usedby.ai/case-studies ## Before you buy Read on Optimove’s own pages; the quote was found on the cited page. | Fact | Value | Source | Checked | |---|---|---|---| | Security | ISO 27001 | [trust.optimove.com](https://trust.optimove.com/) | 2026-10-08 | | Data processing terms | A data processing agreement is available. | [trust.optimove.com](https://trust.optimove.com/) | 2026-10-08 | ## Alternatives - [Bloomreach](https://www.usedby.ai/tools/bloomreach.md): 50 public customers. Compare: https://www.usedby.ai/compare/bloomreach-vs-optimove.md - [Movable Ink](https://www.usedby.ai/tools/movable-ink.md): 65 public customers. Compare: https://www.usedby.ai/compare/movable-ink-vs-optimove.md - [Insider One](https://www.usedby.ai/tools/insider-one.md): 40 public customers. Compare: https://www.usedby.ai/compare/insider-one-vs-optimove.md - [Appier](https://www.usedby.ai/tools/appier.md): 28 public customers. Compare: https://www.usedby.ai/compare/appier-vs-optimove.md - [AdCreative](https://www.usedby.ai/tools/adcreative.md): 26 public customers. Compare: https://www.usedby.ai/compare/adcreative-vs-optimove.md More: https://www.usedby.ai/alternatives/optimove.md --- Source: https://www.usedby.ai/tools/optimove · How we check: https://www.usedby.ai/methodology