283%
“driving a 283% increase in player growth”
Tal como se publicó en optimove.com. Verificado por usedby el 11 oct 2026.
Qué pasó
Grupo JER's CRM marketing team uses Optimove to unify player data and segmentation, and to run automated lifecycle journeys and multi-channel campaigns that convert registered non-depositors into first-time depositors and retain players across its LATAM markets.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Optimove y de Grupo JER, no nuestras.
- 10%“contributing to an average 10% reduction in churn among first-time depositors”
- 30%“Retention campaigns now generate over 30% of average monthly revenue”
- 25%“deposit impact improved steadily —from an average ~16% impact in early 2025 to ~25% in later months”
Grupo JER expanded from one to four LATAM markets by replacing manual, acquisition, bonus-heavy CRM execution with a retention-led growth strategy. With Optimove, the team built structured conversions, engaged players during moments of intent, and uplifted player engagement across markets, driving a 283% increase in player growth
Optimove has helped us reduce manual processes, manage different communication channels from one tool, and personalize customer lifecycle processes. It enables us to process data quickly and make strategic decisions that contribute to achieving our goals.
Lo que dice la historia, y lo que verificamos
Lo que comparamos con la página.
- La cifra: 283%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Grupo JER.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Grupo JER.
- Grupo JER usa OptimoveVerificadoLínea de nivel Confirmado.
- El resultado en síNo verificadoLo citamos; no lo medimos.
Más historias
Misma empresa, misma herramienta o mismo sector.
