41%
“Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.”
Tal como se publicó en hightouch.com. Capturado por usedby el 7 oct 2026.
Qué pasó
Minno, a Christian children's streaming platform, replaced Segment with Hightouch Events to collect user and video behavioral events directly into Snowflake. This lets the team define its own event spec and sync data to downstream destinations such as ad platforms.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Hightouch y de Minno, no nuestras.
- 100%“Hightouch has improved sync frequency by 98.96%, and data delivery has improved by 100%.”
Hightouch Events has also helped Minno save money. Minno no longer has to pay for monthly tracked users (MTUs) as Hightouch pricing is based on events collected–not users. Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.
We’re a video company, but that doesn’t mean our data fits the constraints of Segment’s understanding of what it means to be a video company. With Hightouch, we can control exactly what events we collect and what data we want to push to our downstream destinations.
Lo que dice la historia, y lo que verificamos
Comparamos la historia con su página en línea el 7 oct 2026.
- La cifra: 41%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Minno.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Minno.
- Minno usa HightouchVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 7 oct 2026.
- El resultado en síNo verificadoLo citamos; no lo medimos.
Más historias
Misma empresa, misma herramienta o mismo sector.
