10%
“10% growth in Live Customers’ Future Value”
Tal como se publicó en optimove.com. Capturado por usedby el 8 oct 2026.
Qué pasó
NYRA's CRM team uses Optimove to segment players by lifecycle stage using customer attributes and predictive data, automate lifecycle-based campaigns, and run A/B tests with control groups. They also orchestrate email, real-time and Facebook campaigns and use it for reporting and analysis.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Optimove y de NYRA, no nuestras.
- 54%“54% improvement in Activation rate”
- 98%“98% of campaigns are automated”
- 95%“95% of campaigns leverages A/B testing”
- 41%“Nowadays, 41% of NYRA's segments include 500 customers or less, resulting in highly relevant customer communications.”
NYRA’s Activation Rate, calculated as the migration rate from the Non Depositor lifecycle stage to the New lifecycle stage, grew by 54%.
Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them
Lo que dice la historia, y lo que verificamos
Comparamos la historia con su página en línea el 8 oct 2026.
- La cifra: 10%VerificadoImpresa palabra por palabra en la página, cerca del nombre de NYRA.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de NYRA.
- NYRA usa OptimoveVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
- El resultado en síNo verificadoLo citamos; no lo medimos.
Más historias
Misma empresa, misma herramienta o mismo sector.
