Como Clay usa Dust

Dust democratizes information access, so it's no longer about who joined the company the earliest or who sits closest to the Head of Sales or who has the better onboarding buddy. Now there's just a single source of truth for everyone to point to.

It’s not just about retrieving information from one place. Our sales team needs information that’s often scattered across multiple internal applications. Dust brings it all together.

Last month, we noticed there were a lot of questions around pricing, so we're now doing more intensive pricing enablement and documentation. The questions people ask Dust directly inform our strategy.

For fast-growing startups, Dust is the way to scale knowledge

This singular channel is where people ask every sales enablement question—from procurement and pricing to product capabilities to process guidance. It's become our central knowledge hub

I was trying to move really quickly because we had a bunch of new hires starting, and everything I was looking for, it seemed like Dust had.

One of the reasons why working at Clay is amazing is because if you're excited about something and can prove it out, you have the freedom to pursue it.

Stale links are a big issue on sales teams, especially as they get bigger, so having a single source of truth is crucial.

The sales center doesn't cover everything because the product is evolving so quickly. So Dust will also pull from Slack conversations and other docs that might not yet have an official stamp of approval.

Dust is the most impactful software we've adopted since building Clay.