Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 26 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Luma Dream Machine if...
- You're in Agency & Studio (50% of users are)
- Video content is a priority

Choose Runway if...
- You're in Schools & Universities (27% of users are)
- You want the most validated option (22+ enterprises)
- You want to try before buying (free trial available)
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Luma Dream Machine by Industry
Luma Dream Machine is the go-to choice for Agency & Studio (50% of adopters)
Agency & Studio50%
Marketing Tech25%
Artificial Intelligence25%

Runway by Industry
Runway is popular in Schools & Universities with 27% adoption
Schools & Universities27%
Streaming & Content14%
Fashion & Apparel14%
Agency & Studio9%
Sales Tech & CRM5%


1 Companies Use Both
These enterprises have integrated both tools into their stack
Luma Dream Machine vs Runway: Your Questions Answered
Runway leads in enterprise adoption with 22 companies, versus 4 for Luma Dream Machine. This indicates broader market acceptance for Runway.
Yes, 1 companies in our database use both Luma Dream Machine and Runway in their tech stack. This includes Nvidia. Using both tools together is a validated enterprise strategy.
Luma Dream Machine is particularly strong in Agency & Studio (50% of adopters), while Runway dominates in Schools & Universities (27%). Choose based on your industry's prevailing stack.
For startups, consider: Luma Dream Machine offers freemium pricing, while Runway uses freemium pricing with a free trial available. Both are validated by enterprise use, ensuring scalability as you grow.
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