Luma Dream Machine vs Runway: who uses which
Customers, public proof and the companies that use both.
On usedby, 13 companies use Luma Dream Machine and 34 use Runway. 3 companies use both, including Nvidia, Adobe, and Publicis Groupe. Runway leads among the Schools & Universities companies on usedby that use either tool.Latest check Oct 5, 2026: 30 of 47 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Luma Dream Machine, Runway, or both
Every company with a public proof for at least one of the two tools.
10
use only Luma Dream Machine
3
companies use both
31
use only Runway
10 companies use only Luma Dream Machine, 31 use only Runway and 3 use both, out of the 44 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Nvidia |
 Adobe |
 Publicis Groupe |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Luma Dream Machine, Runway or both: a share of the companies on usedby, not of the market.
Luma Dream Machine onlyBothRunway only
More common with Runway
- Schools & Universities6 of the 6 Schools & Universities companies on usedby that use either tool use Runway.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Luma Dream MachineRunwayWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Luma Dream Machine
Cut concept visualization time from roughly 2 months to about 3 days
Serviceplan
Vendor case study, lumalabs.ai, published Sep 8, 2026
Avoided more than $1.2 million (20M+ South African rand) in traditional production costs
Boundless
Vendor case study, lumalabs.ai, published Aug 19, 2026
Runway
reallocated more than €50,000 that would otherwise have gone to outside production
Bonjour
Vendor case study, runway.com, published Sep 28, 2026
How Paramount uses Runway
Paramount
Vendor case study, runway.com, published Aug 3, 2026
Questions about Luma Dream Machine and Runway
Which is used more, Luma Dream Machine or Runway?
Runway has more customers on usedby: 34 against 13 for Luma Dream Machine.
Do companies use both Luma Dream Machine and Runway?
Yes. 3 companies use both on usedby, including Nvidia, Adobe, and Publicis Groupe.
Who uses Luma Dream Machine?
13 companies on usedby, each with the public page that shows it. See who uses Luma Dream Machine.
Who uses Runway?
34 companies on usedby, each with the public page that shows it. See who uses Runway.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.