Luma Dream Machine vs Synthesia: who uses which
Customers, public proof and the companies that use both.
On usedby, 13 companies use Luma Dream Machine and 51 use Synthesia. No company is listed with both yet. Luma Dream Machine leads among the Agency & Studio companies on usedby that use either tool, Synthesia among the Marketing Tech companies.Latest check Oct 5, 2026: 29 of 64 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Luma Dream Machine, Synthesia, or both
Every company with a public proof for at least one of the two tools.
13
use only Luma Dream Machine
0
companies use both
51
use only Synthesia
13 companies use only Luma Dream Machine, 51 use only Synthesia and 0 use both, out of the 64 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Luma Dream Machine, Synthesia or both: a share of the companies on usedby, not of the market.
Luma Dream Machine onlyBothSynthesia only
More common with Luma Dream Machine
- Agency & Studio3 of the 5 Agency & Studio companies on usedby that use either tool use Luma Dream Machine.
More common with Synthesia
- Marketing Tech5 of the 6 Marketing Tech companies on usedby that use either tool use Synthesia.
- Consumer Goods5 of the 5 Consumer Goods companies on usedby that use either tool use Synthesia.
- Manufacturing5 of the 5 Manufacturing companies on usedby that use either tool use Synthesia.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Luma Dream MachineSynthesiaWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Luma Dream Machine
Cut concept visualization time from roughly 2 months to about 3 days
Serviceplan
Vendor case study, lumalabs.ai, published Sep 8, 2026
Avoided more than $1.2 million (20M+ South African rand) in traditional production costs
Boundless
Vendor case study, lumalabs.ai, published Aug 19, 2026
Synthesia
47 countries reached — scaled from a handful in under a year
Insight Global
Vendor case study, synthesia.io, published Sep 18, 2026
Hundreds of hours an internal survey found hundreds of hours saved a year.
Merck KGaA
Vendor case study, synthesia.io, published Aug 3, 2026
Questions about Luma Dream Machine and Synthesia
Which is used more, Luma Dream Machine or Synthesia?
Synthesia has more customers on usedby: 51 against 13 for Luma Dream Machine. Luma Dream Machine leads among the Agency & Studio companies on usedby that use either tool, Synthesia among the Marketing Tech companies.
Do companies use both Luma Dream Machine and Synthesia?
usedby has not found a company with a confirmed or observed line on both Luma Dream Machine and Synthesia yet.
Who uses Luma Dream Machine?
13 companies on usedby, each with the public page that shows it. See who uses Luma Dream Machine.
Who uses Synthesia?
51 companies on usedby, each with the public page that shows it. See who uses Synthesia.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.