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How Serviceplan uses Luma Dream Machine

3 days

“Cut concept visualization time from roughly 2 months to about 3 days”

As published on lumalabs.ai, September 2026. Captured by usedby on Oct 5, 2026.

What happened

Serviceplan uses Luma to visualize ad concepts and pitch ideas to clients, replacing storyboards and written treatments. Creatives across its agencies work together on shared boards and are trained monthly on the tools.

Summary written by usedby from the source page, in English. The figures are those of Luma Dream Machine and Serviceplan, not ours.

  • 6,500+“Rolled Luma out across 60+ agencies and 6,500+ people through structured monthly training”
  • €50,000“Work that used to take about two months and roughly €50,000 to visualize now reaches a near-finished form in about three days, changing how Serviceplan pitches and how it prices.”

Work that used to take about two months and roughly €50,000 to visualize now reaches a near-finished form in about three days, changing how Serviceplan pitches and how it prices.

From the page. lumalabs.ai, captured Oct 5, 2026

There is no way not to adapt to AI. Any agency that is not adopting will die.

Alex Schill, Global Chief Creative Officer, Serviceplan Group, Serviceplan. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 3 daysCheckedPrinted word for word on the page, near the name of Serviceplan.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Serviceplan.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Serviceplan uses Luma Dream MachineCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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