7
AI tools in use at Publicis Groupe
Publicis Groupe uses 7 AI tools: Creator Kit, HeyGen, and Runway (Marketing), Luma Dream Machine (Video Generation & Editing), Bria (Image Generation & Editing), Flowise (LLM Ops & Frameworks), and 1 other tool. 1 is confirmed by a published story, quote or press release; 6 are listed on the vendor's own pages.Latest check Oct 8, 2026: 5 of 7 tools checked, from 11 public sources.
- Industry
- Agency & Studio
- Website
- publicisgroupe.com
- AI tools in use
- 7Median for the 43 Agency & Studio companies on usedby: 1
- Latest check
- October 8, 20265 of 7 tools checked so far
Every AI tool at Publicis Groupe
7 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Luma Dream Machine | Video Generation & Editing | — | lumalabs.ai | |
 Bria | Image Generation & Editing | — | bria.ai | |
 Creator Kit | Marketing | — | creatorkit.com | |
 Flowise | LLM Ops & Frameworks | — | flowiseai.com | |
 HeyGen | Marketing | — | heygen.com | |
 Runway | Marketing | — | runwayml.com | |
 Scrunch | SEO & Content Strategy | — | scrunch.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Publicis Groupe's own words
Published results, each linked to its dated source. We quote, we do not score.
We believe the next era of creativity will be defined by how intelligently we integrate AI into the core of our operating model. Luma allows us to move beyond isolated AI experiments and toward a unified, scalable creative system. It expands what our teams can produce without diluting the strategic thinking and cultural nuance that define great work.Publicis Groupe compared to other Agency & Studio companies
Publicis Groupe uses 7 AI tools. The median among the 43 Agency & Studio companies on usedby is 1. 41 of its 42 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
43 Agency & Studio companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 6 companies with 2 tools
- 2 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 0 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools
What its peers use that Publicis Groupe does not
Questions about AI at Publicis Groupe
What AI tools does Publicis Groupe use?
Publicis Groupe uses 7 AI tools: Luma Dream Machine, Bria, Creator Kit, Flowise, HeyGen, Runway, and Scrunch. 1 is confirmed by a published story, quote or press release, and 6 are listed on the vendor's own pages.
Does Publicis Groupe use Frase?
usedby has not found a public page showing that Publicis Groupe uses Frase. Frase is the most used AI tool among the 43 Agency & Studio companies on usedby: 5 of them use it. See who uses Frase.
How does Publicis Groupe compare to other Agency & Studio companies?
Publicis Groupe uses 7 AI tools. The median among the 43 Agency & Studio companies on usedby is 1, and 41 of its 42 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Publicis Groupe uses?
Each tool is linked to a public page that names Publicis Groupe: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Publicis Groupe, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.