AI in Agency & Studio: what 43 companies use
Which AI tools the Agency & Studio companies on usedby use, area by area, with the public page behind each line.
43
companies with a public AI tool
usedby lists 43 Agency & Studio companies with at least one public AI tool. Frase is the most used: 5 of them (12%). Then come Peec AI (5) and HeyGen (4). They use 1.6 AI tools on average. WPP (8 AI tools) and Publicis Groupe (7 AI tools) use the most.Latest check Oct 8, 2026: 56 of 69 public lines checked. Shares are of the 43 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Most used tools
Share of the 43 Agency & Studio companies on usedby that use each tool
Frase is the most used AI tool among the 43 Agency & Studio companies on usedby: 5 of them (12%) use it. Peec AI follows with 5 (12%).
Who uses what
AI tools per area at the 8 Agency & Studio companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Marketing & Content | Creative & Design | Operations & Workflow | Engineering & Data | Legal & HR | Meeting & Voice | Sales & Growth |
|---|---|---|---|---|---|---|---|
 WPP | Evertune and Ocoya | Ideogram and Bria | Serval | Domino Data Lab | Valence | Wondercraft | 0 |
 Publicis Groupe | Scrunch | Bria, Creator Kit, Luma Dream Machine, Runway, and HeyGen | 0 | Flowise | 0 | 0 | 0 |
 Havas | Scrunch | HeyGen and Runway | Scribe | 0 | 0 | 0 | 0 |
 KANTAR | 0 | 0 | Globality | Noma Security and Weaviate | 0 | 0 | 0 |
 Code and Theory | 0 | LTX Studio and Figma | Airtable | 0 | 0 | 0 | 0 |
 Dentsu | 0 | Luma Dream Machine | 0 | 0 | Harvey | 0 | 0 |
 Edelman | 0 | Runway | 0 | Labelbox | 0 | 0 | 0 |
 Superside | 0 | 0 | 0 | 0 | Sana | 0 | Apollo |
Scroll sideways for more areas.
WPP has AI tools in 6 of these 7 areas. Creative & Design holds the most tools at these companies: 13 in total.
Where AI lands
Share of the 43 Agency & Studio companies on usedby with at least one tool in each area.
Marketing & Content is the most covered area: 15 of the 43 companies (35%). Support & CX is the least covered, with 1 (2%).
Newest changes
New tools across the 43 Agency & Studio companies on usedby, last 90 days.
How to choose AI tools in Agency & Studio
For each of the most used categories, the tool most Agency & Studio companies on usedby use, and the next one. Based on public use, not on our opinion.
Peec AI is next, with 5.
Luma Dream Machine is next, with 3.
Airtable is next, with 1.
Valence is next, with 2.
43 Agency & Studio companies on usedby
Each company links to its AI stack and the proof behind each tool.
- WPP8 tools
- Publicis Groupe7 tools
- Havas4 tools
- KANTAR3 tools
- Code and Theory3 tools
- Dentsu2 tools
- Edelman2 tools
- Superside2 tools
VML2 tools
Power Digital2 tools
seer interactive2 tools
Ogilvy1 tool
Omnicom1 tool
Pentagram1 tool
Digitas1 tool
Merkle1 tool
MetaLab1 tool
MINDSHARE1 tool
Monks (S4 Capital)1 tool
BBDO1 tool
DEPT®1 tool
Little Plains1 tool
Foolproof1 tool- MCI Group1 tool
Questex1 tool
Think Media1 tool
AffintyX1 tool
Brainsonic1 tool
FAME1 tool
Omniscient1 tool
Questions about AI in Agency & Studio
What is the most used AI tool in Agency & Studio?
Frase. 5 of the 43 Agency & Studio companies on usedby use it (12%). Peec AI (5) and HeyGen (4) come next. See who uses Frase.
Which Agency & Studio companies use the most AI tools?
On usedby: WPP (8 AI tools), Publicis Groupe (7 AI tools), and Havas (4 AI tools).
Which SEO & Content Strategy tool do Agency & Studio companies use?
Frase, used by 5 of the 43 Agency & Studio companies on usedby. Peec AI is next, with 5.
Which Video Generation & Editing tool do Agency & Studio companies use?
HeyGen, used by 4 of the 43 Agency & Studio companies on usedby. Luma Dream Machine is next, with 3.
How does usedby count AI use in Agency & Studio?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Agency & Studio companies on usedby, not the whole industry.