AI in Marketing Tech: what 127 companies use
Which AI tools the Marketing Tech companies on usedby use, area by area, with the public page behind each line.
127
companies with a public AI tool
usedby lists 127 Marketing Tech companies with at least one public AI tool. Gong is the most used: 9 of them (7%). Then come Notion (8) and Clay (7). They use 2.8 AI tools on average. Hubspot (35 AI tools) and Adobe (30 AI tools) use the most.Latest check Oct 8, 2026: 289 of 355 public lines checked. Shares are of the 127 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Most used tools
Share of the 127 Marketing Tech companies on usedby that use each tool
Gong is the most used AI tool among the 127 Marketing Tech companies on usedby: 9 of them (7%) use it. Notion follows with 8 (6%).
Who uses what
AI tools per area at the 8 Marketing Tech companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Engineering & Data | Sales & Growth | Marketing & Content | Operations & Workflow | Legal & HR | Support & CX | Meeting & Voice |
|---|---|---|---|---|---|---|---|
 Hubspot | Pinecone, Baseten, Recall, Fireworks AI, Qdrant, Browse AI, and Jotform | 1mind, Gong, Nooks, Clay, UserGems, and Common Room | AirOps | FloQast, Loopio, Shortwave, Reclaim, Writer, Scribe, Workato, and Superhuman | BrightHire and Harvey | Assembled | Fellow, Read AI, Fathom, Nyota, and tl;dv |
 Adobe | Databricks, Mem0, fal, Factory, Pinecone, Augment Code, AWS Bedrock, Retool, Sonar, Cursor, and GitHub copilot | ZoomInfo and SecondNature | DeepL and Gamma | ServiceNow, Automation Anywhere, HighRadius, Notion, and ClickUp | Phenom | Resolve | WellSaid, Fathom, and Grain |
 Canva | Weights & Biases, fal, Anyscale, Qdrant, Snowflake, Jotform, and ChatGPT | ZoomInfo, Gong, and Clay | HyperWrite | Zip, Relevance AI, and Glean | SeekOut, BrightHire, Ironclad, and Ivo | Assembled and Ada | WellSaid and Murf |
 Pinterest | Labelbox, Weights & Biases, Mixpanel, Retool, and AWS Bedrock | 0 | Feedhive | Writer, Glean, and Notion | Ivo and Beamery | Ada | Supernormal |
 Pendo | Claude and OpenAI API | Clay, Nooks, and Warmly | 0 | Workato, Tray.io, and n8n | Vanta | 0 | 0 |
 Klaviyo | Greptile, Arize AI, Pinecone, and Cursor | Hyperbound and Actively | 0 | 0 | BrightHire | Assembled | 0 |
 Podium | Momentic, Greptile, Langchain, LiveKit, and LangSmith | 0 | 0 | Tray.io | Ironclad | 0 | Grain |
 Eventbrite | Retool | HubSpot | Grammarly | Ramp, Tray.io, and Superhuman | 0 | Resolve | 0 |
Scroll sideways for more areas.
Hubspot has AI tools in 7 of these 7 areas. Engineering & Data holds the most tools at these companies: 42 in total.
Where AI lands
Share of the 127 Marketing Tech companies on usedby with at least one tool in each area.
Engineering & Data is the most covered area: 48 of the 127 companies (38%). Research & Knowledge is the least covered, with 4 (3%).
Newest changes
New tools across the 127 Marketing Tech companies on usedby, last 90 days.
How to choose AI tools in Marketing Tech
For each of the most used categories, the tool most Marketing Tech companies on usedby use, and the next one. Based on public use, not on our opinion.
ZoomInfo is next, with 6.
Assembled is next, with 3.
n8n is next, with 3.
Frase is next, with 3.
127 Marketing Tech companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Hubspot35 tools
- Adobe30 tools
- Canva27 tools
- Pinterest13 tools
- Pendo9 tools
- Klaviyo8 tools
- Podium8 tools
- Eventbrite7 tools
SaaStr7 tools
6sense6 tools
Attentive6 tools
Branch6 tools
Sendoso6 tools
Synthesia6 tools
Cision5 tools
Hightouch5 tools
Writer5 tools
Qualtrics4 tools
SurveyMonkey4 tools
ActiveCampaign4 tools
Jasper4 tools
Bynder4 tools
Iterable4 tools
Mailchimp3 tools
Sprinklr3 tools
Sprout Social3 tools
BazaarVoice3 tools
Demandbase3 tools
Yotpo3 tools
Fetch3 tools
Questions about AI in Marketing Tech
What is the most used AI tool in Marketing Tech?
Gong. 9 of the 127 Marketing Tech companies on usedby use it (7%). Notion (8) and Clay (7) come next. See who uses Gong.
Which Marketing Tech companies use the most AI tools?
On usedby: Hubspot (35 AI tools), Adobe (30 AI tools), and Canva (27 AI tools).
Which Sales Prospecting & Enrichment tool do Marketing Tech companies use?
Clay, used by 7 of the 127 Marketing Tech companies on usedby. ZoomInfo is next, with 6.
Which Customer Service Automation tool do Marketing Tech companies use?
Ada, used by 3 of the 127 Marketing Tech companies on usedby. Assembled is next, with 3.
How does usedby count AI use in Marketing Tech?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Marketing Tech companies on usedby, not the whole industry.