4
AI tools in use at ActiveCampaign
ActiveCampaign uses 4 AI tools: Forethought (Customer Service Automation), Frase (SEO & Content Strategy), Zapier (Automation & Integration), and Snowflake (Engineering). 3 are confirmed by a published story, quote or press release; none is listed on the vendor's own pages. 1 of them rests on a job post only: signal, the weakest proof.Latest check Oct 5, 2026: 4 of 4 tools checked, from 8 public sources.
- Industry
- Marketing Tech
- Website
- activecampaign.com
- AI tools in use
- 4Median for the 127 Marketing Tech companies on usedby: 1
- Latest check
- October 5, 20264 of 4 tools checked so far
Every AI tool at ActiveCampaign
4 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Forethought | Customer Service Automation | — | forethought.ai | |
 Frase | SEO & Content Strategy | — | frase.io | |
 Zapier | Automation & Integration | On or before Oct 2024 | zapier.com | |
 Snowflake | Engineering | Job post, May 2026 | jobs.lever.co |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In ActiveCampaign's own words
Published results, each linked to its dated source. We quote, we do not score.
A lot of what we saw felt like signing onto a roadmap instead of a real product. There were too many promises and not enough substance.I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.ActiveCampaign compared to other Marketing Tech companies
ActiveCampaign uses 4 AI tools. The median among the 127 Marketing Tech companies on usedby is 1. 104 of its 126 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
127 Marketing Tech companies on usedby, by number of AI tools
- 75 companies with 1 tool
- 20 companies with 2 tools
- 9 companies with 3 tools
- 6 companies with 4 tools
- 3 companies with 5 tools
- 5 companies with 6 tools
- 2 companies with 7 tools
- 7 companies with 8 tools or more
What its peers use that ActiveCampaign does not
Questions about AI at ActiveCampaign
What AI tools does ActiveCampaign use?
ActiveCampaign uses 4 AI tools: Forethought, Frase, Zapier, and Snowflake. 3 are confirmed by a published story, quote or press release, and none is listed on the vendor's own pages. 1 of them rests on a job post only: signal, the weakest proof.
Does ActiveCampaign use Gong?
usedby has not found a public page showing that ActiveCampaign uses Gong. Gong is the most used AI tool among the 127 Marketing Tech companies on usedby: 9 of them use it. See who uses Gong.
How does ActiveCampaign compare to other Marketing Tech companies?
ActiveCampaign uses 4 AI tools. The median among the 127 Marketing Tech companies on usedby is 1, and 104 of its 126 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools ActiveCampaign uses?
Each tool is linked to a public page that names ActiveCampaign: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find ActiveCampaign, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.