Workflow automation & AI agents tools used by Marketing Tech companies
Each line links its public proof and the date usedby last checked it.
20
Marketing Tech companies use Workflow automation & AI agents tools
The most used: Tray.io (7), Zapier (6), and n8n (4).Data as of Oct 21, 2026
Who uses each tool
Strongest proof first. A job post is a signal, the weakest proof.
1
Tray.io7 companies · Checked Oct 16, 202673 confirmed 4 observed2
Zapier6 companies · Checked Oct 19, 202665 confirmed 0 observed 1 signal
ActiveCampaignChecked Oct 19, 2026
BrightspotChecked Oct 19, 2026
Contractor AppointmentsChecked Oct 8, 2026
LaudableChecked Oct 19, 2026
VendastaChecked Oct 19, 2026
Customer.ioChecked Oct 19, 2026
3
n8n4 companies · Checked Oct 17, 202642 confirmed 1 observed 1 signal4
Make3 companies · Checked Oct 18, 202632 confirmed 1 observed5
Workato2 companies · Checked Oct 21, 20262
How usedby counts
A company counts once per tool, at its strongest proof: confirmed (a case study, a named testimonial, a press release or the company's own account), declared (the company told usedby), observed (a vendor logo wall or customers page) or signal (a job post). Counts cover the companies on usedby, never the whole market.
6 companies that sell software were left out, so a vendor is never counted as a user.
Data as of October 21, 2026.
Questions
Which Workflow automation & AI agents tools do Marketing Tech companies use most?
Tray.io leads: 7 of the 20 Marketing Tech companies on usedby that use Workflow automation & AI agents tools use it. Next: Zapier (6), n8n (4), Make (3), and Workato (2). See Tray.io.
How many Marketing Tech companies use Workflow automation & AI agents tools?
20 Marketing Tech companies on usedby use at least one of 5 Workflow automation & AI agents tools. It counts the companies usedby tracks.
What proof backs these lines?
Of the 20 companies, each counted at its strongest proof: 13 confirmed, 0 declared, 5 observed and 2 known from a job post.
How does usedby build this ranking?
usedby counts each Marketing Tech company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. 6 software vendors are left out. Every line shows its proof and the date usedby last checked it.