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How ActiveCampaign uses Forethought

+60%

“Deflection now holds steady at +60% and it hasn’t dropped.”

As published on forethought.ai. Captured by usedby on Oct 3, 2026.

What happened

ActiveCampaign replaced its decision-tree chatbot with Forethought Solve in its help center to deflect routine customer chats, and uses Autoflows to take actions in tools like CRMs and help desks. It also uses Assist for agents inside Zendesk and Solve in Slack to answer internal team questions.

Summary written by usedby from the source page, in English. The figures are those of Forethought and ActiveCampaign, not ours.

  • 40%“the number of tickets reaching agents is down 40% from the baseline”
  • 1,300“The internal Solve widget and Solve in Slack now handle about 1,300 chats per week”
  • five full workdays“Forethought is saving the equivalent of over five full workdays every week”

Although overall ticket volume has increased with the business, the number of tickets reaching agents is down 40% from the baseline. Deflection now holds steady at +60% and it hasn’t dropped.

From the page. forethought.ai, captured Oct 3, 2026

A lot of what we saw felt like signing onto a roadmap instead of a real product. There were too many promises and not enough substance.

Phil Lynch, Senior AI Program Manager at ActiveCampaign, ActiveCampaign. Source, captured Oct 3, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: +60%CheckedPrinted word for word on the page, near the name of ActiveCampaign.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of ActiveCampaign.
  • ActiveCampaign uses ForethoughtCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

$76,000“deflection rates rose 28% with a savings of $76,000”Cotopaxi uses Forethought. Another customer of Forethought3.9x“In just 11 months, they automated 316,000 ticket actions for $90,000 at a 3.9x ROI.”Fetch uses Forethought. Another customer of Forethought40 roles“The North American go-to-market team has used it across more than 40 roles”Yotpo uses Alex. Same industry: Marketing Tech