2
AI tools in use at Hootsuite
Hootsuite uses 2 AI tools: Ivo (Legal AI) and Sana (HR & People Development). 2 are confirmed by a published story, quote or press release; none is listed on the vendor's own pages.Latest check Oct 7, 2026: 2 of 2 tools checked, from 5 public sources.
- Industry
- Marketing Tech
- Website
- hootsuite.com
- AI tools in use
- 2Median for the 127 Marketing Tech companies on usedby: 1
- Latest check
- October 7, 20262 of 2 tools checked so far
Every AI tool at Hootsuite
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Ivo | Legal AI | — | ivo.ai | |
 Sana | HR & People Development | — | sanalabs.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Hootsuite's own words
Published results, each linked to its dated source. We quote, we do not score.
Ivo understood us, understood the team, understood the use case we had and wasn't trying to oversell.Hootsuite compared to other Marketing Tech companies
Hootsuite uses 2 AI tools. The median among the 127 Marketing Tech companies on usedby is 1. 75 of its 126 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
127 Marketing Tech companies on usedby, by number of AI tools
- 75 companies with 1 tool
- 20 companies with 2 tools
- 9 companies with 3 tools
- 6 companies with 4 tools
- 3 companies with 5 tools
- 5 companies with 6 tools
- 2 companies with 7 tools
- 7 companies with 8 tools or more
What its peers use that Hootsuite does not
Questions about AI at Hootsuite
What AI tools does Hootsuite use?
Hootsuite uses 2 AI tools: Ivo and Sana. 2 are confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.
Does Hootsuite use Gong?
usedby has not found a public page showing that Hootsuite uses Gong. Gong is the most used AI tool among the 127 Marketing Tech companies on usedby: 9 of them use it. See who uses Gong.
How does Hootsuite compare to other Marketing Tech companies?
Hootsuite uses 2 AI tools. The median among the 127 Marketing Tech companies on usedby is 1, and 75 of its 126 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Hootsuite uses?
Each tool is linked to a public page that names Hootsuite: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Hootsuite, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.