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How Hootsuite uses Front

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Hootsuite deploys Front

Hootsuite's EMEA Customer Success team uses Front shared inboxes to manage messages from their assigned customers. They use assignments, @mentions, message templates, and integrations with Salesforce and Trello to collaborate and respond, replacing a Zendesk-centered workflow.

In the customer’s words

We love that we can leave a comment on an email and escalate it, and we know that nothing will get lost in Slack. We don’t need to open up tons of other tools like we used to.
Laura Ene, Customer Success Team Lead at Hootsuite — Source

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More stories

Go straight to the source

Based on Front’s published case study. We check the public evidence; the results are reported by the vendor.

front.com
Source published
Oct 6, 2020
Last checked
Nov 13, 2026
front.comCaptured Front case study about HootsuiteOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 2,000Checked

    Printed word for word on the page, near the name of Hootsuite.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Hootsuite.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • Hootsuite uses FrontChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

The Customer Success team is now using three Front shared inboxes — one for each group. This setup is ideal for collaboration both within each group and between the three teams.
From the page. front.com