2
AI tools in use at Buffer
Buffer uses 2 AI tools: incident.io (IT Service Management) and Notion (Project & Workspace Mgmt). 1 is confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 7, 2026: 1 of 2 tools checked, from 3 public sources.
- Industry
- Marketing Tech
- Website
- buffer.com
- AI tools in use
- 2Median for the 127 Marketing Tech companies on usedby: 1
- Latest check
- October 7, 20261 of 2 tools checked so far
Every AI tool at Buffer
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 incident.io | IT Service Management | — | incident.io | |
 Notion | Project & Workspace Mgmt | On or before Nov 2024 | notion.so |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Buffer's own words
Published results, each linked to its dated source. We quote, we do not score.
70%reduction in critical incidents
Buffer uses incident.io. Vendor case study, Published Sep 4, 2025.We empower every teammate to declare an incident early: smaller fires beat big ones. We log more incidents because we see them sooner and fix them faster.Buffer compared to other Marketing Tech companies
Buffer uses 2 AI tools. The median among the 127 Marketing Tech companies on usedby is 1. 75 of its 126 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
127 Marketing Tech companies on usedby, by number of AI tools
- 75 companies with 1 tool
- 20 companies with 2 tools
- 9 companies with 3 tools
- 6 companies with 4 tools
- 3 companies with 5 tools
- 5 companies with 6 tools
- 2 companies with 7 tools
- 7 companies with 8 tools or more
What its peers use that Buffer does not
Questions about AI at Buffer
What AI tools does Buffer use?
Buffer uses 2 AI tools: incident.io and Notion. 1 is confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.
Does Buffer use Gong?
usedby has not found a public page showing that Buffer uses Gong. Gong is the most used AI tool among the 127 Marketing Tech companies on usedby: 9 of them use it. See who uses Gong.
How does Buffer compare to other Marketing Tech companies?
Buffer uses 2 AI tools. The median among the 127 Marketing Tech companies on usedby is 1, and 75 of its 126 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Buffer uses?
Each tool is linked to a public page that names Buffer: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Buffer, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.