AI in Advertising & AdTech: what 24 companies use
Which AI tools the Advertising & AdTech companies on usedby use, area by area, with the public page behind each line.
24
companies with a public AI tool
usedby lists 24 Advertising & AdTech companies with at least one public AI tool. Bito is the most used: 2 of them (8%). Then come Anyword (1) and BrightHire (1). They use 1.2 AI tools on average. Criteo (2 AI tools) and AppLovin (2 AI tools) use the most.Latest check Oct 7, 2026: 24 of 29 public lines checked. Shares are of the 24 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Most used tools
Share of the 24 Advertising & AdTech companies on usedby that use each tool
Bito is the most used AI tool among the 24 Advertising & AdTech companies on usedby: 2 of them (8%) use it. Anyword follows with 1 (4%).
Who uses what
AI tools per area at the 5 Advertising & AdTech companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Engineering & Data | Marketing & Content | Operations & Workflow | Legal & HR | Sales & Growth | Creative & Design | Meeting & Voice |
|---|---|---|---|---|---|---|---|
 Criteo | Labelbox | 0 | 0 | 0 | 0 | Synthesia | 0 |
 AppLovin | Endor Labs | 0 | Lindy | 0 | 0 | 0 | 0 |
 Rakuten Advertising | 0 | 0 | Relevance AI | 0 | HubSpot | 0 | 0 |
 Smartly | 0 | 0 | 0 | 0 | 0 | Photoroom | 0 |
 Rokt | Replit | 0 | 0 | BrightHire | 0 | 0 | 0 |
Scroll sideways for more areas.
Criteo has AI tools in 2 of these 7 areas. Engineering & Data holds the most tools at these companies: 3 in total.
Where AI lands
Share of the 24 Advertising & AdTech companies on usedby with at least one tool in each area.
Engineering & Data is the most covered area: 8 of the 24 companies (33%). Support & CX is the least covered, with 2 (8%).
Newest changes
New tools across the 24 Advertising & AdTech companies on usedby, last 90 days.
How to choose AI tools in Advertising & AdTech
For each of the most used categories, the tool most Advertising & AdTech companies on usedby use, and the next one. Based on public use, not on our opinion.
No other tool of this category is used here yet.
Relevance AI is next, with 1.
Qloo is next, with 1.
Fetcher is next, with 1.
24 Advertising & AdTech companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Criteo2 tools
- AppLovin2 tools
- Rakuten Advertising2 tools
- Smartly2 tools
- Rokt2 tools
JCDecaux1 tool
Quantcast1 tool
Adjoe1 tool
AdQuick1 tool
Disney Advertising1 tool
DoubleVerify1 tool
InMobi1 tool
Magnite1 tool
Outbrain1 tool
PubMatic1 tool
KINESSO1 tool
Mediaocean1 tool
A Million Ads1 tool
Channel Factory1 tool
iTech Media1 tool
JoggAI1 tool
Primis1 tool
Upside1 tool
Sett1 tool
Questions about AI in Advertising & AdTech
What is the most used AI tool in Advertising & AdTech?
Bito. 2 of the 24 Advertising & AdTech companies on usedby use it (8%). Anyword (1) and BrightHire (1) come next. See who uses Bito.
Which Advertising & AdTech companies use the most AI tools?
On usedby: Criteo (2 AI tools), AppLovin (2 AI tools), and Rakuten Advertising (2 AI tools).
Which AI Code Assistants tool do Advertising & AdTech companies use?
Bito, used by 2 of the 24 Advertising & AdTech companies on usedby.
Which Autonomous Workflow Agents tool do Advertising & AdTech companies use?
Lindy, used by 1 of the 24 Advertising & AdTech companies on usedby. Relevance AI is next, with 1.
How does usedby count AI use in Advertising & AdTech?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Advertising & AdTech companies on usedby, not the whole industry.