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AI tools used in Marketing & Sales: 506 companies, with public proof

The AI tools that the 506 Marketing & Sales companies on usedby use, ranked by the companies with a confirmed or observed proof. Each line links to the public page behind it.

Last updated October 9, 2026

506

companies with a public AI tool

usedby lists 506 Marketing & Sales companies with at least one public AI tool. Recall.ai is the most used: 21 of them (4%). Then come Surfer (19) and Notion (17). They use 1.9 AI tools on average. Salesforce (39 AI tools) and HubSpot (34 AI tools) use the most.Latest check Oct 9, 2026: 859 of 945 public lines checked. Shares are of the 506 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.

Top AI tools in Marketing & Sales

Ranked by the 506 Marketing & Sales companies on usedby with a confirmed or observed proof. Job-post signals are counted apart, never ranked.

Recall.ai4% (21)
Surfer4% (19)
Notion3% (17) +1 job post
Reclaim3% (14)
Intercom3% (13) +1 job post

Recall.ai is the most used AI tool among the 506 Marketing & Sales companies on usedby: 21 of them (4%) use it. Surfer follows with 19 (4%).

AI in Marketing & Sales, on usedby

More than 450 companies tracked on usedby fall under Marketing & Sales, spread across Marketing Tech (more than 150), Agency & Studio (more than 100), Sales Tech & CRM (more than 100) and Advertising & AdTech (more than 30). Well-known names among them include Salesforce, Adobe, WPP, HubSpot, Canva, Publicis Groupe, Mailchimp and Ogilvy.

Recall.ai, Surfer, Notion, Reclaim, Intercom and Peec AI are among the most used tools across these companies, each listed with a confirmed or observed proof. Several tool families come up. Engineering & Data includes Recall.ai, AssemblyAI and Deepgram, and Sales & Growth groups ZoomInfo, Apollo and Gong. Marketing & Content brings in Surfer, Peec AI and Scrunch, while Creative & Design covers HeyGen, Synthesia and Figma. Operations & Workflow adds Notion, Reclaim and Tray.io. Beyond these families, Intercom, DevRev and Assembled show up for customer support, and Cursor, Augment Code and Bito for coding.

Where AI lands

Each family of AI tools, by the Marketing & Sales companies on usedby that use one, with the tools they use most.

  1. Engineering & Data147 companies, 29%
  2. Sales & Growth128 companies, 25%
  3. Operations & Workflow118 companies, 23%
  4. Marketing & Content100 companies, 20%
  5. Creative & Design58 companies, 11%
  6. Legal & HR54 companies, 11%
  7. Support & CX50 companies, 10%
  8. Meeting & Voice49 companies, 10%

In their own words

Verbatim quotes from Marketing & Sales companies, each linked to the page it comes from.

In just one year, we saved 231,000 hours of productivity time for our employees.
Rosanna Stephens, Product Management Lead, Workplace Search & Knowledge
Adobe · on Coveo · Source
I don’t think I can ever go back to life before Reclaim.ai. Start using it today if you don’t already.
Chris Serger, Vice President, Digital Solution Engineering
Salesforce · on Reclaim · Source
That was a real wow moment for me.
Suhayb Ahmed, Head of Commercial Legal
Canva · on Ivo · Source
She understands and empathizes with buyers.
Neda Stoll, Senior Director of Marketing
HubSpot · on 1mind · Source
Something we really like about Murf AI is the transparency and openness to tell us exactly how the models have been trained.
Jonathan Leck, Global Director of Digital Innovation
Omnicom · on Murf · Source

Well-known Marketing & Sales companies on usedby

Each with the AI tools a public page shows it uses.

  • Salesforce

    Reclaim, Ironclad, Beautiful.ai, ElevenLabs and 35 more

  • Adobe

    Notion, ZoomInfo, Grain, Retool and 25 more

  • WPP

    Wondercraft, Ideogram, Bria, Serval and 4 more

  • HubSpot

    Recall.ai, Reclaim, Gong, Ironclad and 30 more

  • Canva

    ZoomInfo, Gong, Ironclad, BrightHire and 20 more

  • Publicis Groupe

    Scrunch, HeyGen, Luma Dream Machine, Runway and 4 more

  • Mailchimp

    Surfer and Fathom

  • Ogilvy

    HeyGen

  • Omnicom

    Murf

  • Intercom

    Intercom, Ironclad, Nooks, Clay and 12 more

  • Zendesk

    Reclaim, Tray.io, Common Room, Cursor and 8 more

  • Apollo.io

    Recall.ai, AssemblyAI, BrightHire, Tray.io and 5 more

Who uses what

AI tools per area at the 8 Marketing & Sales companies with the most tools on usedby. Areas are tool categories: too few lines name the team.

AI tools per area at the Marketing & Sales companies with the most tools
CompanyEngineering & DataSales & GrowthOperations & WorkflowMarketing & ContentCreative & DesignLegal & HRSupport & CX
SalesforceTogether AI, Cohere, LangChain, Monte Carlo, Cline, Cursor, Weights & Biases, Browse AI, LiveKit, LangSmith, and ChatGPTYoodli and QualifiedWithin, Reclaim, Writer, and MiroGrammarly, Beautiful.ai, Typeface, and QlooDescript, Tavus, invideo, HeyGen, and CanvaBeamery, Legora, and IroncladResolve
HubSpotPinecone, Baseten, Recall.ai, Fireworks AI, Qdrant, and Browse AI1mind, Gong, Nooks, Clay, UserGems, and Common RoomFloQast, Loopio, Shortwave, Reclaim, Writer, Scribe, and WorkatoAirOpsHeyGen, invideo, OpusClip, Descript, and Stable DiffusionIronclad, BrightHire, and HarveyAssembled
AdobeDatabricks, Mem0, fal, Factory, Pinecone, Augment Code, AWS Bedrock, Retool, Sonar, Cursor, and GitHub CopilotZoomInfo and Second NatureServiceNow, Automation Anywhere, HighRadius, and NotionDeepL and GammaIdeogram, Flux, Runway, and Luma Dream MachinePhenomResolve
CanvaWeights & Biases, fal, Anyscale, Qdrant, Snowflake, and ChatGPTZoomInfo, Gong, and ClayZip, Relevance AI, and GleanHyperWriteIdeogram, Descript, Leonardo.ai, and FluxSeekOut, BrightHire, Ironclad, and IvoAssembled and Ada
IntercomSnowflake, Claude, Augment Code, Tessl, and ChatGPTClay and Nooksincident.io, Superhuman, Coda, and Glean0FigmaVanta, Ironclad, and MetaviewAssembled and Intercom
ClayLangSmith, Cursor, Hex, Baseten, Browserbase, and LangChainNooksNotion, Dust, Serval, Ramp, and Wispr FlowProfound0Uplimit and VantaIntercom
Apollo.ioClaude, AssemblyAI, and Recall.ai0hyperexponential and Tray.io00BrightHire, Sana, SpotDraft, Ironclad, and SeekOutIntercom
ZendeskBraintrust, Monte Carlo, and CursorCommon RoomTray.io, Levelpath, Loopio, Zapier, incident.io, and Reclaim00TextioHiver

Scroll sideways for more areas.

Salesforce has AI tools in 7 of these 7 areas. Engineering & Data holds the most tools at these companies: 51 in total.

Newest changes

New tools across the 506 Marketing & Sales companies on usedby, last 90 days.

Jul 7 – Sep 5DUOTONEStartedFigma

506 Marketing & Sales companies on usedby

Each company links to its AI stack and the proof behind each tool.

Showing 30 of 506.

Questions about AI in Marketing & Sales

What AI tools do Marketing & Sales companies use?

Recall.ai comes first: 21 of the 506 Marketing & Sales companies on usedby use it, with a confirmed or observed proof (4%). Surfer (19), Notion (17), Reclaim (14), and Intercom (13) come next. See who uses Recall.ai.

How many Marketing & Sales companies use AI tools?

usedby lists 506 Marketing & Sales companies with at least one public AI tool. This counts the companies usedby tracks, not the whole industry.

What AI coding tools do Marketing & Sales companies use?

On usedby: Cursor (7), Augment Code (3), and Bito (3), counted among the 506 Marketing & Sales companies with a confirmed or observed proof of the tool.

What AI customer support tools do Marketing & Sales companies use?

On usedby: Intercom (13), DevRev (5), and Assembled (4), counted among the 506 Marketing & Sales companies with a confirmed or observed proof of the tool.

What AI sales tools do Marketing & Sales companies use?

On usedby: ZoomInfo (12), Apollo (11), and Gong (10), counted among the 506 Marketing & Sales companies with a confirmed or observed proof of the tool.

How does usedby count AI use in Marketing & Sales?

Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, most saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Marketing & Sales companies on usedby, not the whole industry.