2
AI tools in use at Criteo
Criteo uses 2 AI tools: Labelbox (ML Ops & Training) and Synthesia (Marketing). 1 is confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 7, 2026: 1 of 2 tools checked, from 3 public sources.
- Industry
- Advertising & AdTech
- Website
- criteo.com
- AI tools in use
- 2Median for the 24 Advertising & AdTech companies on usedby: 1
- Latest check
- October 7, 20261 of 2 tools checked so far
Every AI tool at Criteo
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Labelbox | ML Ops & Training | — | labelbox.com | |
 Synthesia | Marketing | — | synthesia.io |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Criteo's own words
Published results, each linked to its dated source. We quote, we do not score.
Criteo compared to other Advertising & AdTech companies
Criteo uses 2 AI tools. The median among the 24 Advertising & AdTech companies on usedby is 1. 19 of its 23 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
24 Advertising & AdTech companies on usedby, by number of AI tools
- 19 companies with 1 tool
- 5 companies with 2 tools
What its peers use that Criteo does not
Questions about AI at Criteo
What AI tools does Criteo use?
Criteo uses 2 AI tools: Labelbox and Synthesia. 1 is confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.
Does Criteo use Bito?
usedby has not found a public page showing that Criteo uses Bito. Bito is the most used AI tool among the 24 Advertising & AdTech companies on usedby: 2 of them use it. See who uses Bito.
How does Criteo compare to other Advertising & AdTech companies?
Criteo uses 2 AI tools. The median among the 24 Advertising & AdTech companies on usedby is 1, and 19 of its 23 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Criteo uses?
Each tool is linked to a public page that names Criteo: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Criteo, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.