Cómo usa Burger King Appier
31%
“achieved a conversion rate of 31%”
Tal como se publicó en appier.com. Verificado por usedby el 9 oct 2026.
Qué pasó
Burger King uses Appier's AIQUA AI personalization cloud to track customer online behavior and send personalized, real-time messages and promotions. It also builds interactive website campaigns and manages multi-wave holiday campaigns on a single platform.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Appier y de Burger King, no nuestras.
- 6 percentage points“For example, for its Double 12 time-limited event, Burger King used an in-web countdown clock to create urgency and succeeded in lifting its conversion rate by 6 percentage points.”
- 50%“This achieved a discount code use rate of 50%.”
For example, when AIQUA’s analysis of onsite customer behavior detected intent to leave, the system would automatically trigger a pop-up containing a discount offer. This not only prevented customers from leaving, but also converted them into buying customers and achieved a conversion rate of 31%.
With AIQUA’s AI data analysis and segmentation functions, we were able to construct personalized marketing strategies based on customer insights and precisely target individual customers with messages and promotions. Appier’s solutions are easy to use, and its team is proactive in providing useful ideas to help us optimize our marketing strategy. We look forward to collaborating further with Appier for many more marketing applications.
Lo que dice la historia, y lo que verificamos
Lo que comparamos con la página.
- La cifra: 31%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Burger King.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Burger King.
- Burger King usa AppierVerificadoLínea de nivel Confirmado.
- El resultado en síNo verificadoLo citamos; no lo medimos.
Más historias
Misma empresa, misma herramienta o mismo sector.
