2-10%
CTR uplift from send-time optimization versus
Tal como se publicó en appier.com. Verificado por usedby el 9 oct 2026.
Qué pasó
Krungsri Credit Card uses Appier's AIXON platform to build interest-based customer segments and keyword personas, and its AIQUA platform to send segment-specific campaigns at predicted best delivery times. The aim is to reach higher-quality prospects and raise engagement and onsite conversions.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Appier y de Krungsri, no nuestras.
- 2.8%“the effectiveness is 2.8% higher than manual selection by KCC’s marketing team and 12% higher than all time periods”
It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
We know how personal people’s finances are to them, so it’s important to us that we are considerate of their individual needs and preferences from the outset. Appier helps us demonstrate this consideration for our customers by helping us reach people at the best times and with the information they need the most, all powered by its outstanding AI technology. We look forward to continuing to work with Appier to apply the most effective marketing technology to develop even stronger relationships with our customers.
Lo que dice la historia, y lo que verificamos
Lo que comparamos con la página.
- La cifra: 2-10%VerificadoLa cifra está en la página; su etiqueta es redacción nuestra.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Krungsri.
- Krungsri usa AppierVerificadoLínea de nivel Confirmado.
- El resultado en síNo verificadoLo citamos; no lo medimos.
Más historias
Misma empresa, misma herramienta o mismo sector.
