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Herramientas, empresas

Cómo usa Chalhoub Group Hightouch

30%

“a reduction in customer acquisition cost (CAC) by 30%”

Tal como se publicó en hightouch.com. Capturado por usedby el 8 oct 2026.

Qué pasó

Chalhoub Group builds custom audience segments in Google BigQuery and uses Hightouch to sync them directly to ad platforms such as Facebook, Google, TikTok and Snapchat. This replaces manual CRM exports and file uploads and supports lookalike audience targeting and purchase-history-based targeting.

Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Hightouch y de Chalhoub Group, no nuestras.

  • 40%“Hightouch powers 40% of all revenue generated through Meta”
  • 45%“Hightouch powers 45% of all revenue generated through Snapchat”

With Hightouch, the Group can segment customers by their shopping cart items and sync that information to various ad platforms to identify lookalike audiences and target specific demographic locations – leading to a higher match rate and a reduction in customer acquisition cost (CAC) by 30%.

De la página. hightouch.com, capturada el 8 oct 2026

We used to have to go to our CRM and spend hours building customer segments, and manually upload them to our marketing platforms, but this data wasn’t refreshed, clean, or debugged in any way. We could only do this once a year because we couldn’t afford to take two weeks off to upload static files.

Tomasz Mazur, Head of Customer Acquisition at Chalhoub, Chalhoub Group. Fuente, capturada el 8 oct 2026

Lo que dice la historia, y lo que verificamos

Comparamos la historia con su página en línea el 8 oct 2026.

  • La cifra: 30%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Chalhoub Group.
  • El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Chalhoub Group.
  • Chalhoub Group usa HightouchVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
  • El resultado en síNo verificadoLo citamos; no lo medimos.

Misma empresa, misma herramienta o mismo sector.

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