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Herramientas, empresas

Cómo usa Coop Bloomreach

4.3 PP

increase in redeemed personal offers

Tal como se publicó en bloomreach.com, julio de 2026. Capturado por usedby el 8 oct 2026.

Qué pasó

Coop uses Bloomreach's Loomi to trigger a real-time in-app banner in its grocery app when a member scans their first item in store. The banner targets members who activate personal offers but inconsistently redeem them, reminding them to use those offers at checkout.

Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Bloomreach y de Coop, no nuestras.

  • 4.0%“+4.0% increased revenue on personal offers (secondary KPI).”
  • DKK 328,000“DKK 328,000 in incremental revenue over 24 days, driven by more members converting activated offers into actual purchases — not from larger basket sizes.”
  • 3.8%“+3.8% more activated offers (tertiary KPI).”
  • 5,600+“5,600+ additional offer activations in the test period.”

The proportion of purchases where personal offers were actually used increased by 4.3 percentage points — equivalent to 2,400+ additional qualifying purchases in the 24-day test period alone.

De la página. bloomreach.com, capturada el 8 oct 2026

Our members had already shown us what they wanted by activating their offers — they just needed a gentle reminder at the right moment. Bloomreach made it possible to reach exactly the right people at exactly the right second, and a 26% click-through rate told us the nudge felt helpful, not pushy.

Signe Jæger Mortensen, CRM Project Manager, Coop, Coop. Fuente, capturada el 8 oct 2026

Lo que dice la historia, y lo que verificamos

Comparamos la historia con su página en línea el 8 oct 2026.

  • La cifra: 4.3 PPVerificadoLa cifra está en la página; su etiqueta es redacción nuestra.
  • El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Coop.
  • La fecha de publicaciónVerificadoLeída en los metadatos de la propia página, nunca adivinada.
  • Coop usa BloomreachVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
  • El resultado en síNo verificadoLo citamos; no lo medimos.

Misma empresa, misma herramienta o mismo sector.

27%“With interest-based targeting, Dream Car Giveaways grew email revenue 27% over its 2025 average in just 90 days.”Dream Car Giveaways usa Bloomreach. Otro cliente de Bloomreach20%“20% revenue uplift from triggered programs with real-time customer data powering every send.”Charles Tyrwhitt usa Bloomreach. Otro cliente de Bloomreach4%“4% increase in revenue per visit (RPV), reflecting stronger monetization of site traffic”Wickes usa Bloomreach. Otro cliente de Bloomreach