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Herramientas, empresas

Cómo usa Kaizen Gaming Optimove

400 campaigns

“Today, the company runs 400 campaigns concurrently, reaching over 13 million customers”

Tal como se publicó en optimove.com. Capturado por usedby el 8 oct 2026.

Qué pasó

Kaizen Gaming's CRM team uses Optimove for customer segmentation, campaign automation and personalized communications, replacing a manual Excel-based process. This lets the team run far more concurrent campaigns while supporting expansion into new markets.

Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Optimove y de Kaizen Gaming, no nuestras.

  • 40%“Kaizen’s personalized email templates generated a 10% increase in open rates and a 40% increase in click-through rates.”
  • 13 million“Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.”
  • 400“Kaizen now works with roughly 400 customer attributes and can also create its own attributes and calculations directly in the platform.”

Before Optimove, Kaizen could run two campaigns at the same time for about 100,000 customers. Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.

De la página. optimove.com, capturada el 8 oct 2026

Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting 13M customers with the same core team, thanks to automation.

Konstantinos Tsachouridis, CRM Director, Kaizen Gaming. Fuente, capturada el 8 oct 2026

Without Optimove, there was no way we could engage with all the segments that we needed to,

Konstantinos Chelakis, Head of Customer Lifecycle Management, Kaizen Gaming. Fuente, capturada el 8 oct 2026

Lo que dice la historia, y lo que verificamos

Comparamos la historia con su página en línea el 8 oct 2026.

  • La cifra: 400 campaignsVerificadoImpresa palabra por palabra en la página, cerca del nombre de Kaizen Gaming.
  • El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Kaizen Gaming.
  • Kaizen Gaming usa OptimoveVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
  • El resultado en síNo verificadoLo citamos; no lo medimos.

Misma empresa, misma herramienta o mismo sector.

80%“Approximately 80% of our initial incident-response workflow is now automated.”Kaizen Gaming usa incident.io. Otra herramienta en Kaizen GamingS/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total usa Optimove. Otro cliente de Optimove3.5x“the Gamify path delivered a 3.5x lift in first-time deposit rate”BetJets usa Optimove. Otro cliente de Optimove