Comment Vodafone Italy utilise Persado
42%
“+42% average lift in conversion rate on CRM campaigns”
Tel que publié sur persado.com. Capturé par usedby le 8 oct. 2026.
Ce qui s’est passé
Vodafone Italy uses Persado to generate alternative versions of its CRM, push, SMS and in-app campaign messages, predict which will beat the control, and test them live with customers. It covers upsell and cross-sell, churn-prevention lock-in, win-back and loyalty campaigns.
Résumé rédigé par usedby à partir de la page source, en anglais. Les chiffres sont ceux de Persado et de Vodafone Italy, pas les nôtres.
- 60%“+60% average lift in redemption rate on loyalty campaigns”
- 9%“+9% lift in conversion rate on win-back campaigns”
- 11%“+11% total sales driven by Persado across SMS and push”
- 40%“Result: +40% conversion rate lift on the push notification — achieved by replacing urgency with an excitement-led reward framing paired with a safety reassurance on the offer terms.”
Vodafone Italy has partnered with Persado since 2012 — one of the longest-running Motivation AI deployments in telecom. Persado's platform generates alternative versions of each Vodafone campaign, predicts which will outperform the control, and runs live experiments with real customers to validate the prediction.
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.
Ce que dit le témoignage, et ce que nous avons vérifié
Nous avons comparé le témoignage à sa page en ligne le 8 oct. 2026.
- Le chiffre : 42%VérifiéImprimé mot pour mot sur la page, près du nom de Vodafone Italy.
- L’extrait cité plus hautVérifiéCopié mot pour mot depuis la page, près du nom de Vodafone Italy.
- Vodafone Italy utilise PersadoVérifiéLigne de niveau Confirmé. Dernière vérification, toutes sources confondues : 8 oct. 2026.
- Le résultat lui-mêmeNon vérifiéNous le citons ; nous ne l’avons pas mesuré.